I’m pretty vocal about not being on Facebook which means that when I talk with clients or colleagues and they talk about what they should be doing, my first question is “but, do you want to?”
I had this conversation yesterday with a small business owner who was trying to figure out HOW to set a blog on their site. I asked, do you want to blog? And the answer was (as I expected) no. There’s a difference between what you need to do for your business and what you think you should do for your business. If writing on a weekly (ish) schedule stresses you out, then maybe a blog is a bad idea. Maybe harness that power to one great post that becomes your monthly newsletter. If Twitter stresses you out then just don’t use it. You’ll find clients other places, I promise.
As a small business owner you need to do what works for you. Having a blog is great, I use it as a way to help readers get answers to marketing questions and to see a bit of the method to my madness. But if you hate writing then don’t do it. If your target market isn’t hanging out on Pinterest then don’t worry about not being there.
Here’s a New Years Resolution you can keep: Before you start anything NEW ask yourself “do you want to?”