I had a great call this morning with a client. He mentioned he’s heading to a regional event this weekend where he will probably run into a few contacts. So, instead of just going to the event and saying hi when he sees folks, he’s sending out an email to his network before the event:
I’m heading to XYZ event on Saturday- if you see me, say hi and I’ll buy you a drink!
SERIOUSLY- how easy is that? You’re already out at an event where you’ll possibly run into prospects and clients, why not maximize the event experience? I love this idea and may be using it myself in the future…
Here’s the thing– don’t go out of your way to engage clients and prospects, but engage them in what you’re already doing. I let you know where you can find me each month with my networking calendar. What can you do to engage your network without having to do much more than you were already doing?