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Don’t Go Out of Your Way

07.17.2014 by Elizabeth // Leave a Comment

Make sure not to over imbibe like Rudy...
Make sure not to over imbibe like Rudy…

I had a great call this morning with a client. He mentioned he’s heading to a regional event this weekend where he will probably run into a few contacts. So, instead of just going to the event and saying hi when he sees folks, he’s sending out an email to his network before the event:

I’m heading to XYZ event on Saturday- if you see me, say hi and I’ll buy you a drink!

SERIOUSLY- how easy is that? You’re already out at an event where you’ll possibly run into prospects and clients, why not maximize the event experience? I love this idea and may be using it myself in the future…

Here’s the thing– don’t go out of your way to engage clients and prospects, but engage them in what you’re already doing. I let you know where you can find me each month with my networking calendar. What can you do to engage your network without having to do much more than you were already doing?

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Categories // Lessons Learned, Networking, Sales

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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