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Fighting for the Sale

08.19.2014 by Elizabeth // Leave a Comment

imgresI had a great coaching call this morning with a client. He mentioned that he so often hears speakers talk about over coming objections and how to “handle” the objections. And as we talked, we’re both of the same mind on this one: DON’T.
Yeah, I said it. Don’t hound people for the sale. Sure for the price of 15 cups of coffee a week you can afford my service, but do you NEED my service? Are you willing to do the work? This is where my favorite sales tip comes into play: BLESS & RELEASE.
If someone isn’t ready to buy, and they understand what you do and that it has value but they aren’t ready, then bless and release them. Add them to your newsletter list, connect with them on social media so you stay in touch, but stop hounding them. They’ll only be resentful of giving you their money and they’ll leave as soon as they can.
Wouldn’t you prefer clients who WANT to work with you and aren’t stressed about working with you because they didn’t give up their coffee habit to afford you like you suggested?

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Categories // Lessons Learned, Management, Networking, Sales

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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