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Fundraising Done Right

10.23.2014 by Elizabeth // Leave a Comment

ROL_page_bannerOn Monday I attended the Hopelink Luncheon. It was a great event with 1500 people and they raised just under $1 million dollars! And why do I know that? Because on Tuesday (yes, the very next day) I had a postcard in the mail box thanking me for attending, and included was the amount the raised, AND my address, both hand written. I also received a voicemail yesterday thanking me for my donation and for attending the luncheon.

Thanking donors is something that most nonprofits do well. I have received voicemail and postcard thank you’s for fundraisers I’ve attended in the past, but the efficiency and organization of the event and especially of the follow-up gives me confidence these folks know what they’re doing and that my donation is in good hands.

When I work with clients I often suggest that they have follow-up emails written BEFORE the event. You get back to your office after a speaking engagement, plug-in email addresses and hit send on that follow-up note. Make it easy on your self. Plan ahead, be organized, have the resources you need (often an admin) and be efficient. It pays off.

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Categories // Events, Lessons Learned, Sales, Speaking

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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