On Monday I attended the Hopelink Luncheon. It was a great event with 1500 people and they raised just under $1 million dollars! And why do I know that? Because on Tuesday (yes, the very next day) I had a postcard in the mail box thanking me for attending, and included was the amount the raised, AND my address, both hand written. I also received a voicemail yesterday thanking me for my donation and for attending the luncheon.
Thanking donors is something that most nonprofits do well. I have received voicemail and postcard thank you’s for fundraisers I’ve attended in the past, but the efficiency and organization of the event and especially of the follow-up gives me confidence these folks know what they’re doing and that my donation is in good hands.
When I work with clients I often suggest that they have follow-up emails written BEFORE the event. You get back to your office after a speaking engagement, plug-in email addresses and hit send on that follow-up note. Make it easy on your self. Plan ahead, be organized, have the resources you need (often an admin) and be efficient. It pays off.