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Give it 48 hours

11.08.2012 by Elizabeth // Leave a Comment

The other day I met with a client who said she often gets distracted and spends a lot of time on the next “latest and greatest idea.” So she has videos on her website that people don’t watch, or a ton of social media networks that she’s not using. And her question was, “how do I know what to spend time on?” GREAT question!

As I have mentioned time and again, I am a TERRIBLE employee. So, when my previous bosses would come to me with “a great idea, you should get right on it” I usually give it 48 hours. With some of them, I made them “remind” me about it again. Why? Because it’s not always a great idea. I’m not going to drop everything to work on it and the next have them change their mind.

If you think you have a great idea, give it a couple of days. If you can’t stop thinking about it, that’s a great sign. If you’ve already forgotten about it, that may be an even better sign.

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Categories // Lessons Learned, Management

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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