Last week I attended a networking event and one of the sponsors (as usual) introduced the speaker. Now-I know that not everyone enjoys a microphone and speaking in front of people. However, lets stop reading the bio already provided to me and tell me something interesting.
I’ve been known to make up stuff just to see if the audience is listening (your 2012 Sprint Nextel Cup Champion ladies and gentlemen). While this may not always be the right solution, make sure to put something interesting in there. Spend 30 seconds with the person you’re introducing and ask them for something interesting that’s not in their bio. Family, hobbies, recent travels, weird party trick, etc.
If I can read the bio myself what do I need you for? And what do I want to listen to this speaker for if there’s nothing else interesting about them? The introducer is the “hey this person deserves you putting your iPad away and listening for the next 20 minutes or hour.”
Please, tell me why I need to pay attention.