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Good Touching, Bad Touching

02.13.2014 by Elizabeth // 5 Comments

imgresI had two client meetings the other day and BOTH mentioned “it takes 7 touches for someone to buy.” So I had a couple of great discussions about touch points with prospective clients- good touching, and bad touching. So here they are for you…

Good Touches:

  • Your Newsletter– it pops into their inbox monthly (hopefully not much more than that) and reminds them that you know what you’re talking about without nagging them to hire you (hopefully!)
  • Social Media– Follow them/friend them/Link In with them and pay attention to what they’re saying. Don’t be creepy and like EVERYTHING they post, but keep an eye on them, and hopefully they do the same with you
  • Email follow up– if you met them at an event, or they attended a workshop, or you said you’d send them something, DO IT. Always follow up. “great to see you yesterday at the luncheon,” “here’s the link to that doggy daycare I mentioned,” it doesn’t have to be about work, and often times that’s better, be a resource to them. Their new go-to person.
  • Networking– Get out to the networking events where your clients and target market are. Just the reminder that you’re alive and kicking is good for a lot of people. I need to see your face to be reminded you’re around. When I don’t see you, I can make assumptions you’re too busy for new clients. When you’re out and about, it’s good to know you may have time for new clients.

Bad Touches:

  • Phone Calls after business hours– We all know this is my biggest pet peeve. If you’re having a busy day and need to call them, leave a voicemail! And I always suggest sending a follow up note. They may prefer one to the other, and you need to figure that out. I have many an un-returned phone call because I can’t call back when I hear the voicemail, but didn’t get an email reminder to say “hey call me friday at 2.” Their loss.
  • Sales pitch emails– hey you should hire me, hey I’m really good at what I do, hey buy this. No one likes that, you don’t like that, so don’t do it.
  • Creepy Social Media– Don’t like EVERY POST or comment on everything, but if it genuinely is of interest to you, like it. Can’t wait to see how many of you now freak out on whether to comment on this post or are afraid I’ll think you’re creepy (I won’t this time!).
  • The obvious sales pitch “coffee meeting”– let’s be honest, you don’t want to learn about my business, you want to sell me on yours. Watch yourself when you call for the coffee meeting. That’s a BIG ask to leave your office- offer to be convenient to them if you want the business. I live in Issaquah about 15 miles east of Seattle. I don’t expect people to schlep out to the suburbs for me. So, I’m in Seattle a couple days a week and schedule all my meetings together. Make it convenient for THEM, not you.

What “Good touching” has worked for you? And what “Bad Touching” have you seen (or done in the past) that didn’t work or soured you to a person?

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Categories // Lessons Learned, Sales, Social Media

Comments

  1. Tracey Warren says

    February 14, 2014 at 9:30 AM

    First of all, the title of this blog is freaking awesome!

    Second of all – it’s so true. I can especially relate to the good and bad social media touching. Some people try too hard!

    Thanks for this – happy to share!

    Reply

Trackbacks

  1. My Sandbox | On Being Human says:
    April 27, 2016 at 7:28 PM

    […] In the spirit of being human, I also wanted to share the recent blog from my friend Elizabeth Case with Yellow Dog Consulting. “Touch” in business is more important than ever, but there’s good and bad to that. Here are her thoughts!  […]

    Reply
  2. Built Design | On Being Human says:
    May 27, 2016 at 12:32 PM

    […] In the spirit of being human, I also wanted to share the recent blog from my friend Elizabeth Case with Yellow Dog Consulting. “Touch” in business is more important than ever, but there’s good and bad to that. Here are her thoughts!  […]

    Reply
  3. On Being Human | The Social Playground says:
    September 2, 2016 at 1:33 PM

    […] In the spirit of being human, I also wanted to share the recent blog from my friend Elizabeth Case with Yellow Dog Consulting. “Touch” in business is more important than ever, but there’s good and bad to that. Here are her thoughts!  […]

    Reply
  4. On Being Human - The Social Playground says:
    September 2, 2016 at 4:37 PM

    […] In the spirit of being human, I also wanted to share the recent blog from my friend Elizabeth Case with Yellow Dog Consulting. “Touch” in business is more important than ever, but there’s good and bad to that. Here are her thoughts!  […]

    Reply

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