A friend of mine tweeted a question the other day about a new fad in Social Media she’s seeing. She said social media “experts” were doing it and she wondered if it was working. And it got me thinking, if you have to put EXPERT in your title, you probably aren’t.
If you truly are an expert in your industry, show me, don’t tell me. Share quality content on social media and give me helpful information that will guide me. Don’t tell me that I should hire you because you’re the best, show me what it’s like to work with you and how your mind works.
The reason my newsletter has 3 things in it every month is so folks get an idea of how my mind works. And it usually gives them something that they can work on. Of course I’m here to help (and that’s the goal right?), but some of that work they can do on their own. I am not the kind of person who hires people site unseen. And when I do, it doesn’t usually work out great.
Next time you see “expert” next to a name or in a social media description, check to see if they show you, or tell you.