As you know, I recently launched Yellow Dog Consulting. I’ve had the idea since early 2011 and started the company in May 2011 but didn’t announce it to the world until October. After sending out my first email announcement mentioning an upcoming event, I had 75 emails by the end of the day. I also had coffee appointments, drinks, lunches and more by the end of the week filling up my month(s).
If you have a monthly newsletter you’re forgetting to use, or even if you’ve been off the radar, who in your network hasn’t realized they miss you until you reach out to them?
Try it. Make the commitment to send out a newsletter or just an announcement, open coffee, dog park meet up, 15 minute phone consultation,whatever it might be, just “reach out and touch someone,” (but let’s not be a pervert about it, OK?)