I met with a new client yesterday and they are busy getting their product ready to launch at the end of the month. They have a Twitter account but aren’t using it consistently. We talked yesterday about this, and the question was “what do I say?”
Here’s three quick pointers for running your Twitter:
1. Know your company culture. It’s easy when it’s just one person calling the shots, but if you’re on a team, have a conversation about what’s OK to say on Twitter and what’s not. Are you OK with posting about adult beverages you may be consuming at a team meeting? Politics? swearing? Commentary on current events? Have this conversation.
2. Be Consistent. I always tell clients (and really anyone) don’t do what you won’t do. If you sign up for a Twitter account, USE IT. There’s nothing worse than ignoring your account, people may be talking about you!
3. Respond! Make sure to keep an eye on who might be talking to you and respond to them! If someone thanks you for your awesome product, thank them back! I just tweeted with a company that I bought a gift from for my brother. They tweeted me back yesterday saying they’re throwing in an extra surprise for him because of my Twitter love. Stickers, a free drink, an extra Bow Tie, it doesn’t have to be big, just be gracious.