I’ve talked with a few clients lately about increasing blog and newsletter traffic. One of my favorite things about Mail Chimp is that I can easily automatically tweet my newsletter when it goes live, and if I were
a sellout on Facebook – I would post to both my business & personal pages (and for most of my clients, we do this). And that’s great. What’s not great is that’s where it stops with Mail Chimp. So, in my newsletter (and my client’s) you’ll always see the Social Share buttons – this is so if you find my newsletter compelling and you want to share with others – you easily can. AND it’s also for me – to remind me to tweet the newsletter again later, make sure to post it to my G+ pages (business & personal) and share it on LinkedIn.
Something else I’ve been doing is about a week later, I take that newsletter top 3 list (because my newsletter always has 3 things) and I write it up as a post on LinkedIn. It gets great traffic from LinkedIn and since I don’t post my newsletter to my blog (which I know some people do) this is a good way to get somewhat original content out there.
I also really like this blog post and social media sharing timeline. Frequency is the key to success with content sharing – once is not enough – if your blog traffic is low, this may just help you. Don’t bombard me with your blog posts but don’t think I caught your one tweet about it either.