Last night I was driving to meet a friend. I drove past a company I’ve passed many times before, but noticed the name of the company “Absolutely Fine X” (X is what the company does- pretending you won’t Google it if interested…)
Holy CRAP! Who would call their company fine? If anyone ever said working with me was FINE I’d be mortified! Really? If it wasn’t amazing or a great experience, hopefully we can talk about it and make it a GREAT experience. Or the very least part ways so you aren’t saying it’s “fine”.
That date is fine for a doctor appointment, the tap water is fine, your company should not be FINE. I don’t know about you, but I didn’t get into business for myself to just be average. I did it because I believe I can make a difference for small business owners. And I do that by providing personal service and amazing help to companies.
Maybe it’s just me, maybe you like to be fine, but when I’m searching for X some day down the road, I probably won’t go with someone who’s absolutely fine. I’ll look for Freakin’ Fantastic.