I’ve been a member of eWomenNetwork for over 8 years now. It’s an amazing organization and has been paramount in my success and even the launch of my business 4 years ago. And every month there’s a speaker at the luncheon. And in 8 years I have never bought the speakers sale pitch offer.
Because it sucks.
Okay, that’s not really true. Usually it’s that it’s a good message but I don’t need a full workshop on it. Or the offerings aren’t in my budget, or what I want.
Yesterday there was a good speaker at our lunch, and I’d sign up for her newsletter but that WASN’T AN OPTION. I don’t want her eBook, I don’t want a free 30 minute consult, I’m not there yet. I will follow her on Twitter (because that was an option- yay!) and I’m not ready for her package deal.
Give me an easy point of entry please.
If you’re a speaker and you have an offer you want to encourage, that’s great. But make sure that while capturing the low hanging fruit you also think about those leads that are the next level up and will become ripe in time, if you nurture them like you know you should…