Is it true? Does anyone ever call you back when you leave a voicemail? No matter how compelling your voicemail is, I’d venture to guess they rarely get returned. And if they do, it’s because they need something from you and you have a relationship with them to buy something.
If someone leaves me a voicemail AND then sends me an email, I’m 95% more likely to respond to the email than call them back. It’s just the way I work. My voicemail is on my phone and once I listen to that message, if I’m not at my desk and at a place to return the call, it’ll be a week before I remember it’s sitting on my phone to return the call. My inbox has become my to do list – I have to make the decision to delete the email with or without a response. If I know you, or want your product or service, I’m more likely to respond. If you give me a good reason to reach out to you, I may just respond.
If you or your team members are calling on current, former or potential clients, make sure that you reach out to clients in the easiest way for THEM, not easiest way for YOU.
And feel free to ask your clients- do you prefer phone or email? Do you want one email with 10 questions or 10 emails with one question? Make it easy for customers to say yes, don’t make it easy for you to say it didn’t work.
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