A few days before my birthday I stopped at the ATM to get cash. I punched in my pin, did my thing, and as I was waiting for my cash to come out, the screen popped up and said “happy birthday!”
BRILLIANT. How easy is that?
I also got my email from Starbucks since I have a gold card (and yes I am rubbing it in) I get a free drink for my birthday.
Birthday’s are an easy way to celebrate a customer, and in a B2C business, it’s a really smart way to do it.
But in a B2B business, how do you thanks/support/celebrate your customers? How about this:
*My birthday month means clients get a gift
*celebrate the anniversary of working together
*Celebrate a random national holiday (i.e. National Donut day- take the client donuts)
It’s never a bad time to thank your client for their business, and sometimes it’s easier than you think. Chase didn’t actually give me free money, they just remembered it was my birthday. Starbucks gave me a free drink (so about a $75 value…) it doesn’t have to be something expensive, or even cost you, but make sure to remember the simple ways to keep your clients happy.