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Stake Your Claim

07.03.2014 by Elizabeth // Leave a Comment

imagesOne of the “funnest” parts of my job is helping clients to claim and enhance their online reputation. This includes making sure all their online presence is correct, up to date, and claimed by them.

Lately I’ve worked with two clients who have some fun challenges. One client has two Google+ Business Pages setup (and after contacting Google+ we discovered one is a BRAND page, no clue how that happened). Anyway, the good news is, that Google has an active response system, and they’re really helpful about getting everything figured out and cleaned up.

Another client has a similar business in the same office park area as them, who has mis-claimed a few of their locations. So, we get to go in and request from Bing/Google/Yelp/etc. that they are the correct owners of the space.

So, here’s my helpful tip for you this summer so you aren’t spending a lot of money on me fixing this…CLAIM YOURSELF online. Google+, Bing Places, Yelp, Facebook/Twitter/LinkedIn/etc. there’s a bazillion places, and you may not need to claim them all, but get the basics set. I use to recommend Brandify to folks, but it now has a fee. However, they have a free trial period, and if you have a bit of time, I’d suggest signing up for the trial, get the info you need from them and then cancel the account (well, until Brandify sees this and yells at me…).

I don’t care if you don’t want to be online, like it or not, your business is online. You need to at least own it, before someone else does.

 

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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