And then I knew what I’d been assuming for months. This person is never on Twitter. They have automated all their Facebook posts to also post on Twitter. And now they’ve alienated their Twitter audience.
I get it. As a business owner you HAVE to automate processes because there aren’t enough hours in the day to be everywhere. Which is why I strongly encourage you to JUST use the social media you will USE. Why would I follow someone (or fan their FB page) if I’m clearly just a number and they aren’t interested in actually engaging with me? Epic fail.
When I’m working with clients, there are many times we talk about WHAT we want to automate with social media. If you think I individually post my blog to all my social media channels, you are incorrect. When this post goes out, I’ll probably still be in bed, let’s be honest. And thanks to the wonders of WordPress, I can write this post a week before it goes out and have it all scheduled and not think about it again till it posts. Sometimes scheduling social media is really handy. And sometimes, it can backfire and alienate an audience you were hoping to cultivate.
If you want to be on Twitter, be on Twitter. If you want to be on Facebook, be on Facebook. If you want to half ass it, your audience will know and wonder when else you half ass stuff in your business.