This morning I was checking Twitter as I do every morning. A friend of mine “tweeted” and said “what is this thing going on all over Facebook today?”
And then I knew what I’d been assuming for months. This person is never on Twitter. They have automated all their Facebook posts to also post on Twitter. And now they’ve alienated their Twitter audience.
I get it. As a business owner you HAVE to automate processes because there aren’t enough hours in the day to be everywhere. Which is why I strongly encourage you to JUST use the social media you will USE. Why would I follow someone (or fan their FB page) if I’m clearly just a number and they aren’t interested in actually engaging with me? Epic fail.
When I’m working with clients, there are many times we talk about WHAT we want to automate with social media. If you think I individually post my blog to all my social media channels, you are incorrect. When this post goes out, I’ll probably still be in bed, let’s be honest. And thanks to the wonders of WordPress, I can write this post a week before it goes out and have it all scheduled and not think about it again till it posts. Sometimes scheduling social media is really handy. And sometimes, it can backfire and alienate an audience you were hoping to cultivate.
If you want to be on Twitter, be on Twitter. If you want to be on Facebook, be on Facebook. If you want to half ass it, your audience will know and wonder when else you half ass stuff in your business.
Ok, so how do I figure out how to do that? I am not the computer genius that my father was, and I am sure he would understand what you are saying…. I understand the point you are making, but, as with the case of your friend in the example, I have no idea how you go about making what you said happen. Sorry, I don’t know how to speak the language in order to really ask my question…
However, I do know how to make your puppy stop grabbing your designer leather shoes and chewing them into a billion pieces.
Great question Gayle- and I should have included it!
Here’s instructions to set up your Facebook to Twitter automation; and so should also include the info to undo it too:
https://www.facebook.com/twitter
And here’s some good info from Twitter too: https://support.twitter.com/articles/31113-using-twitter-with-facebook
Good luck! I know it’s a lot of info but hopefully these posts help clearly explain how to undo it!