What Does It Even Mean?

My client forwarded an email to me today and all he said was “I’m just forwarding this because it is one of the MOST RIDICULOUS SENTENCES I HAVE SEEN IN PRINT IN THE IT INDUSTRY.” And oh boy was it.

Here’s the deal folks, we get into our industry and our expertise and we forget that not everyone speaks the same lingo as we do. OR conversely, you are so nervous you’ll look like a novice that you use too much lingo and the expert doesn’t know what you’re talking about (too many times have I had to quickly google an acronym while sitting in a client meeting).

I know I’ve told you folks before, if you write something, step away from it for the night (or at least a few hours) and then read it again. If you can’t wait, have someone else read it for you (find a partner you can swap this with). But, good grief, no one knows what Optimize Your Physical Identity Management from Your Secure and Budget-Friendly Cloud means.

And that’s their fault, not mine.