It was a GREAT exercise that I don’t know why I haven’t done before, or with regularity! I included clients I’ve been working with for a few years, not just ones acquired this year. I knew exactly where each client came from. Networking, referrals, and my newsletter were my major sources.
And, now as I move into 2016 I know where to focus my marketing efforts. I’ll continue to attend those networking events that are bringing me business, I’ll continue to work with those referral partners who send me new business and will refer back to them as well. And that monthly newsletter will continue to be monthly.
In this last month of the year, it’s a great time to take 15 minutes and make a list of all your clients from this past year, and where they came from. You may be surprised at the lead sources, you may not be. But making the list and seeing just how much business someone gives you is a pretty good gift to give yourself this time of year.