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Which of you 3 is my contact?

11.19.2013 by Elizabeth // Leave a Comment

imgresI’m in the very preliminary car shopping phase. Still figuring out what my next car will be. I know what I want, but let’s be honest, the Tesla X is not realistic for this entrepreneur’s budget. So, I’m checking out some cars. The other night I was playing online and submited info to get a price quote and begin the question asking phase. I got 2 emails back to back from the dealership. From 2 different people, Erin & Christine. AND the email  from Erin was signed by Danny.

I appreciate you have setup automated the follow up process, which I FULLY support. If done well. But if I’m going to give you a lot of my money for a car, then I’d like to have ONE point of contact who can actually sell me a car and answer my questions. I don’t want 3 different “internet managers”. What does that even mean? Do you manage sales only through the internet? If I come into the dealership are you my contact? Or are you in charge of the online presence for your company?

I emailed Christine and asked WHO I should be talking to since I seem to have 3 options here.  It’s been a week and no response…

This isn’t the first time that a company I contact has had multiple personality disorder. Make sure you are make contacting your company easy for the CUSTOMER, not for you. But overwhelming and confusing people you lose business.

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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