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Why Best Kept Secrets Aren’t

09.25.2013 by Elizabeth // Leave a Comment

imagesWhen someone tells me their product is “the best kept secret” my initial thought is “oh, you suck at marketing.” I mean seriously? WHO wants to be a secret in their business? No one! And if you do, you’re not doing it right. When working with clients, we figure out how to promote yourself without feeling like a sellout. Here’s a few ideas to get you going…

1. Make sure your network is educated, and knows what you’re doing. This can be a newsletter, email to friends & family, social media posts, or some 1:1 meetings. Educate them!

2. Get out and network– Out of sight out of mind. If I never see you, I won’t remember what you’re selling or who you want to work with. If I run into you everywhere I go, I’m bound to start asking questions.

3. Share– if you have a product you can share samples of, SWEET! Don’t push them on me, but let me check it out. If you have a service, share your knowledge. YES give ideas and content away for free, you know, kind of like this blog post…

4. Follow up. With EVERYONE. No, don’t add them to your newsletter list or start spamming them, but if they asked you for more information, or asked you to check in with them in a few weeks, DO IT. Setup a schedule and make the time to do it. No lead is too ridiculous when it comes to growing your business. They may never actually hire you or buy your product, but they’ll remember you were AWESOME at getting them what they asked for in a timely manner.

How about you? how do you keep from being a “best kept secret”?

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Categories // Branding, Lessons Learned, Sales

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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