Why Pick One When You Can Pick Five?

One thing I often do for clients is review content and make suggestions. Sometimes it doesn’t take much, a few minor tweaks here or there. Sometimes we need to make some big changes to ensure that potential clients know WHAT they do and why. And more often than not, we’re cleaning up the content to make it tighter and more efficient. Too often we take five words to say what could be said in one or two.

Take a look at your content, does that giant paragraph LOOK like something you want to read? Does it make sense? Does it use twice as many words as necessary to say the same thing? It may be time for a refresh.