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Why Your Follow Up Lost You the Sale

08.20.2013 by Elizabeth // Leave a Comment

going-extremely-busy-until-flirting-ecard-someecardsI got an email yesterday from a media company who has a “GREAT” opportunity for one of my clients. Yesterday I was out in meetings all day. I saw the email, and decided I’d forward it to the client today. No problem, I’m in no rush, not my money, and in the quick skim of the email I didn’t recall seeing a “I need an answer tomorrow” kind of push.

This morning I have ANOTHER email from the sales rep. “Just checking in, we’d love a decision soon.”

Me: “I was out all day yesterday so didn’t have time to deal with this. will get it over to the client today.”

3 Minutes Later: “Wonderful!  Let me know if there is interest as soon as possible. Happy to help with questions.”

DUDE, chill out. You are clearly desperate for this sale. Which is NOT my problem. Your desperation reeks, and now when I email the client about this “amazing opportunity” I’ll make sure to tell them how desperate you are and how much you pester clients.

Chill out, give me 36 hours to respond. I do my best to respond within one business day. If I need to send something to a client for their review, I’ll let you know when I’ve done that and what the next steps are. But good grief your desperation is losing you business! I know I’ve written a similar blog post to this before. Evidently it needs repeating.

If you’re in sales, calm down and give your customers time to respond. Sure voicemail response is low, and sometimes you have a deadline to meet for your sales. Fun fact: I don’t have your deadline, and it’s YOUR problem, not mine. Plan your sales strategy out to give clients time to make decisions, especially with big ticket items. She’s not asking for $35, she’s asking for $3500, and for a small business, that may not be in the budget.

Calm Down, you’re losing yourself business.

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Categories // Lessons Learned, Sales

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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