Last week my client forwarded me an advertising opportunity that was a LIMITED opportunity. I reviewed it, it seemed like a good deal and our demographic so I emailed for more info. The ad rep sent me that info, AND two different rates for the same ad. I responded and ask if it really was the lower rate. the rep responded and said it was the higher rate and OF COURSE they were now sold out.
And I knew from the first email this advertising rep was going to be a nightmare to work with, and told my client that it probably wasn’t worth the great deal because she’d drive us all crazy in the mean time.
AND THEN…I get an email the next day that space is suddenly available again but I had to respond ASAP. So I ignored the email and went camping without internet access for the weekend. I let my client know this morning about the email and we decided to go with another ad option that will work just as well for my client’s demographic AND they aren’t a nightmare to work with.
Why oh why are sales reps so unorganized & all over the place? Get systems in place, stop, breathe and pay attention before you hit send, and you might sell a lot more. And sure, we have ALL done this, where you just can’t catch a break and keep hitting send too soon or screw up. But good grief, for the first time you contact a potential client, and then all 3 interactions are incompetent? No, you need to get it together.
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