When you’re starting a business it’s hard to figure out what all you SHOULD do, versus what you want to do, need to do and have to do. When I am working with a company as they are about to launch a business I recommend three things when it comes to a newsletter.
- Send Out an Announcement Email – I can’t support you and hire you if I don’t know you’re in business. It’s a big deal! You’ve started a business! Tell all your friends, family and colleagues about it! Get that announcement email out to your contacts. I recommend you do this almost immediately – but at least within the first 3 months
- Setup an Email Capture Form on Your Website – The sooner you can start collecting contact information from people, the better. Eventually you can setup a free gift but for now, just make sure you have a way for people to subscribe and give you their contact info. MailChimp makes this really easy with their forms – and your web developer will know how to do it too (and it’s a giant red flag if they don’t!)
- Start a Monthly Newsletter – You thought I wouldn’t suggest this? Once your business is up and running it’s time to have a monthly newsletter. Yes monthly. Once a month reach out to your contacts and let them know what you’re up to. What awesome tools have you discovered? What successes have you had with clients? What kinds of projects and services do you offer that people need to know about? I can’t hire you if I don’t know what you do. And I won’t hire you if I forgot you were in business.
Starting your own business is a LOT of hard work. And there are a bazillion moving pieces. It’s hard to figure out what you have to do, what you should do and what can wait. I can give you a million more ideas of what to do, but these are three things that I guarantee will set you up for success in the long run.