Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

January Pop Culture Round Up

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Well, January was a great month for Pop Culture I think. We had the Golden Globes with my two favorite ladies, we had the Grammy’s with a couple of very cool performances (Chicago AND Robin Thicke? 33 couples got MARRIED? wow) and I got the nasty cold going around so did some binge watching. Evidently my Pop Culture New Years Resolution was to get caught up to live on some TV shows.

When I get a cold, all I want to do is lay on the couch and watch TV. Last year I read The Revolution Was Televised by Alan Sepinwall and TV critic that I’ve grown to like after reading this book. In the book he discusses 12 shows that revolutionized television. And so I’ve tried to watch a couple of them of them, since I’d only watched 2 of them! The first one I’m watching is Friday Night Lights. I don’t like football, BUT man this show is great. It’s kind of a slow burn show, and great drama and people who really love and care for each other. Everyone needs a Coach Taylor in their life!

Veronica Mars. After I backed the movie on Kickstarter and got my tshirt, I realized I needed to FINISH the series which I’ve owned for years. So, with a few quiet TV weeks to start the year I finally finished the series. It was great, and now I’m REALLY excited for the movie.

Justified. I really like this show, and finally finished Season 3, and when I heard Season 4 was on Amazon Prime, I watched 9 episodes in one sick day…yes, you are jealous. Season 4 was MUCH better than Season 3, and Season 2 will always be one of my favorite seasons of TV EVER. ( the John Lithgow season of Dexter is on that list). I’m now caught up and watching Season 5 live.

Sherlock. I have loved every episode of this show, but for some reason the 90 minute time frame always keeps me from popping in an episode to watch when there’s nothing on TV. I finally watched Season 2 of the show, and WOW it was great. I have Season 3 on the DVR to catch up on hopefully this week. 3 episodes is never enough, but when they’re SO spectacular I’m OK with it.

Up next…Doctor Who (I’m still on the Pond’s eps), Orphan Black, and  Luther.

Books

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Super Graphic. I got this book for Christmas and quickly devoured it. It’s infographics on comic book characters. It’s a nerds dream come true. It’s the PERFECT gift for any comic book lover in your life.

Visitation Street. I read about this book in Entertainment Weekly a few months ago. It was $2 on Amazon Kindle a while back so I picked it up, and just started reading it this weekend. So far, so good. I’ll hopefully have a full report next week!

The Walking Dead. Good grief, with the absence of the TV show they doubled up on the comics, and I missed that memo so I’m all out of whack and behind since I have issue 116 and 118, and now it’s up to 120. Yes folks, THESE are my issues in life…

That’s what’s up in my pop culture world to get the year started- how about you? Any pop culture resolutions?

Introducing: Monthly Marketing Coaching!

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Sometimes you don’t need a marketing consultant to come in and help out with your sales and marketing efforts. You can handle it yourself, you have the time but you want to make sure you’re on the right track. You want to know your idea isn’t crazy. You need to talk through ideas with a professional, and not be charged an arm and a leg.

In this monthly coaching program you get one hour with Elizabeth (and Hank!) via Skype or phone to talk about whatever sales and marketing challenges or projects you’re working on. Get instant feedback, thoughtful ideas and content review and end each call with your to do list for the month!

Contact me to schedule your first call!

Your Sports Team: a Marketing Golden Ticket

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photoThe Seahawks are going to the Super Bowl baby! It’s a big day here in Seattle for sports fans young and old, fair weather or die hard. For the next two weeks EVERY conversation in this town will revolve around the Super Bowl. The Team, the players, how horrible San Francisco is. You name it, we’ll be talking about it.

And here’s a secret: I HATE football. Yes I love the Seahawks and am so glad they’re going to the Super Bowl, but I think the reason they did so well is that I didn’t watch a SINGLE game this year. Yes I’ll watch the Super Bowl, but for the same reason I always do: the commercials.

The smart companies in Seattle have been using the Hawks winning streak to their advantage for weeks or months now- and will continue to do so. Here’s the secret- use the power of the 12th Man to your advantage! Here’s a few ideas I’ve already seen or heard of for how you can use the Seahawks to your marketing advantage:

  • People wearing Seahawks clothing can board first on Alaska Air flights
  • Free coffee for the 12th man at Top Pot Donuts
  • Free shipping with Code 12thFAN
  • People wearing Seahawks gear can skip the line, or get a free X (appetizer, extra espresso shot, 20% off, etc.)
  • 50% off at Papa John’s the day after a Seahawks Win

If you live in the Puget Sound (or Colorado I guess…) in the next few weeks use the power of the Super Bowl to your advantage. Any discount code or promotion you were planning to offer can be tweaked to show your local team pride. You may be surprised who takes advantage of it!