Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

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Screen Shot 2014-01-08 at 4.12.51 PMI just purchased a gift card off of a website I’ve never been to before.  I received the confirmation email, and 2 minutes later, I received an email confirming I’ve been added to their newsletter. SO SMART.

If I give you ALL of my contact info, and my money, you should sign me up for your newsletter automatically. Yet, somehow this never seems to happen. I won’t rant again, BUT as you are setting up your processes for 2014, make sure to include the newsletter confirmation email. Anyone who hires you, buys from you, asks to know more about you, needs to be on that list.

And the confirmation email? It’s very straightforward and easy to unsubscribe if I don’t want it. And in this case I don’t so I will. But no harm, no fowl.

Send 2 Business Cards

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imagesThe other day a client sent me a check (always a good thing) and included 2 business cards. I didn’t ask for cards or really need them, BUT it reminded me, why don’t we send out our business card more consistently? This client has a service based business and the business card also has a $25 off coupon, so I’m more likely to use it myself and share it.

Sure I may have all your info, but it doesn’t mean I won’t need a copy of your card to give someone else. Especially if you have a business with a product that I use, make sure I have your card. I’ve talked about this before with my husband’s headphones. Make it easy for me to refer to you. And as it’s appropriate, make sure your products are branded. A friend of mine is an AMAZING pastry chef, so I sent some of her treats to a couple of clients over the holiday’s. I didn’t realize my clients would think I was the amazing baker, and realized I should have had her include a card with the goodies so they knew it wasn’t me!

If you have business cards, especially with a discount on them, make sure that the people who know, like & trust you, have a couple on hand to pass it forward. It can only help your business grow!

Network with Yellow Dog in January!

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IMG_5495The first week of 2014 is almost finished and now that we’ve weeded through our inbox, it’s time to make sure our networking calendar is up to speed. There’s a couple of great events I’ll be attending (and hosting) this month, and I know you have other great events to check out, feel free to share in the comments!

January 15, 2014

15 Practical Tips for Building Relationships That will Grow Your Business

Join Tracey Warren of Ready, Set, Grow Marketing and me for this 3 hour hands on workshop to help your business grow in 2014!

January 16, 2014

eWomenNetwork Luncheon

You also know my love of eWomenNetwork! This is a fantastic organization for women in business who are looking to grow their business, get education, and have a community of like minded people in their corner. This organization has been instrumental in Yellow Dog’s success!

If you’re looking for other events, I always suggest the Puget Sound Business Journal, The Seattle Chamber & check out the Seattle Networking Guide for more ideas! Where are you networking this month?