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Don’t Negotiate

07.11.2013 by Elizabeth // Leave a Comment

images-1I’m not a big fan of negotiating. I know that sounds weird if you know me, and as someone in sales. And, I LOVE a good deal. But in business, I’m not a fan of negotiating or discounting rates. Your rate is what you have decided you’re worth. And, your clients are paying you for that, so it’s proven that your rate is valid. But negotiating your rate makes it look like you don’t think you are worth what you say you are.

I recently raised my rates, and instead of negotiating or putting clients on a sliding scale, as their contract came up, I simply said:

“I’ve recently reviewed my rates and found you’re getting a great deal! I have looked at what others in my industry are charging and have increased my rate to $XXX, when we setup your next Statement of Work, it will be at this rate.”

No room to negotiate. Have a lost clients? One. And the next day I talked to a new client who didn’t flinch at the rate. I also had a client email me and say he’s not leaving unless I fire him. I want clients who want to work with me, and have the budget to do so. I don’t want clients who will stress out every time my invoice shows up in their inbox. I’ll gladly negotiate the work we do and the hours of work that happen, but you have to pay me what I’m worth.

Categories // Branding, Lessons Learned, Management, Sales

Be Nice A**hole

07.09.2013 by Elizabeth // Leave a Comment

imagesWhy is it so much easier to be a jerk and complain than it is to say NICE things about a company or person? I was just talking to a new client and we were discussing Yelp reviews. It’s entirely too easy for us to complain about the one time we have horrible service, but do we ever think about the store/restaurant/office we visit weekly or monthly that is consistently amazing? No we don’t.

How about this rule: for every nasty review/comment/tweet/blog you leave, you need to go leave one NICE review to another company.

Categories // Branding, Lessons Learned

Your Rewards Program is STUPID

07.03.2013 by Elizabeth // Leave a Comment

imagesIf you know me, you know I love a deal. Make friends on Twitter, Check in on Foursquare for a free XYZ. It drives my husband nuts, but often works out to his advantage. There’s a variety of ways you can reward customers, and the hotel rewards program is one of the longest, AND most confusing of them all.
My husband and I just got back from a trip to New York City to celebrate our 10 year anniversary. It was AWESOME. We had a great time, amazing food, and stayed at a cool hotel in midtown. When we checked out of the hotel on Monday, I mentioned that I had joined their rewards program online and could they please apply this stay to my account. And then this…

Front Desk: did you join the program AFTER making your reservation?
Me: Yes
Front Desk: Sorry, we can’t credit you, but it’ll be good on your next stay at any of our properties!

Fun fact: there won’t be a next time.

I just spent a LOT of money at your property. I’m not asking you to retroactively credit EVERY stay for the past 2 years. I joined BEFORE we stayed here, not after. I joined your “club” because of this stay, I’m sorry that your website didn’t do a good job of getting me to opt in while making the reservation.  That’s not my fault. But your program is STUPID. I’ll stay elsewhere next time.

If you have a membership or rewards option don’t be like these folks. A newbie special is great, but don’t forget that you’re alienating all your current customers by not letting them in on a deal when they paid full price to join you. I’m not saying give away the farm, I’m saying don’t forget to reward LOYALTY.

Categories // Lessons Learned, Sales

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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