Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

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is your email address costing you?

06.11.2013 by Elizabeth // Leave a Comment

One of my clients has a couple of team members who STILL use an AOL email address. Others use Gmail but none were using an @company email when I was hired.

A few years ago at PSBJ I taught a workshop with a resume coach. One thing she said was that if you have an AOL email address on your resume, she’s probably going to stop reading your resume. SERIOUSLY. We judge people based on their email address. Don’t lie, you do it too. Sure you’re a better person than me, most people are. When your job hunting have a REAL email address. firstname.lastname@XYZ.com is ideal, or some combo of that-my personal email has my middle initial in it. If you work for a company, there’s no reason you shouldn’t be using an @company email address.

As a company owner here’s WHY you need to have employees using a company email address:

1. They quit and take all your clients with their gmail account

2. They DIE and no one knows their email PW (it happens, you never know)

3. If I contact a company via their website and yourmom85@aol.com replies to me, I’m going to take my business to mom@company.com.

4. they die and no one knows who to contact to get access to their email account

You don’t think it’s costing you business, but you’d be surprised at how petty people are. It’s unprofessional, trust me.

My client is now transitioning to company email accounts, but it’s a much slower process than expected, and I have one person who’s refusing and bothered I’m asking them to look professional. It’s an uphill battle, so start off your company on the right foot.

Categories // Branding, Lessons Learned, Management, Sales

What else?

06.05.2013 by Elizabeth // Leave a Comment

IMG_2458I love going to the meat market by my house, it’s a bunch of curmudgeonly old men, who don’t say “okay sounds good” they only ask “What Else?” And then I keep buying stuff because they’re big and scary! Okay, not really, BUT how often do you ask your clients- “what else”?

What am I forgetting to ask here? What else do we need to talk about today? What was on your agenda? What else are you thinking about (work related…)? What Else?

The next time you talk to a client or meet with a client, make sure to ask “what else?” you may be surprised by the answer!

Categories // Lessons Learned, Management, Sales

Network with Yellow Dog in June!

06.03.2013 by Elizabeth // Leave a Comment

Hank started summer off right- with a BATH
Hank started summer off right- with a BATH

Memorial Day marks the unofficial start of summer, and around the Puget Sound we all know Summer doesn’t start till July 5th. The good news is that June is filled with some awesome networking events throughout the region- here’s a few I’ll be checking out!

Wednesday, June 5th
What Seattle Really Thinks About Local

My friends at TRAY Creative have partnered with the Seattle Good Business Network on this event. It looks really interesting, I’m excited to check it out. And the fine folks at TRAY gave me a discount code- email me if you’d like it!

Wednesday, June 12th
Culture @ Work

My friend Jimmy at turnstone did a great job with his first Small Talks, and from the looks of this lineup, I know this one won’t disappoint either! Always great food & drinks, and good people!

Friday, June 14th

NWEN Breakfast Buzz

You know how much I love NWEN breakfasts. Great networking, great people, great inspiration. If you are a start up, NWEN is the place to be! I actually won’t make this breakfast as I’ll be heading to Oregon for Father’s Day weekend (and that’s your friendly reminder that Father’s Day is coming up, a tie is a terrible gift FYI), but as always it’ll be a GREAT breakfast!

Thursday, June 20th
eWomen Network Luncheon

As most of you know I’ve been a big fan of eWomenNetwork for a LONG time and the speakers scheduled in 2013 do not look to disappoint! If you can’t join the luncheon but want to check out eWomen let me know, they have smaller events throughout the month.

Categories // Events, Networking

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About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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What We Do

Yellow Dog Consulting is focused on helping the entrepreneur succeed when it comes to your sales and marketing goals.You are the expert on your business, let Yellow Dog Consulting be the experts with your sales and marketing.

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