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Announce Your News Early & Often!

02.05.2020 by Elizabeth // Leave a Comment

This year instead of writing original content – I’m going to try something new. Updating content I’ve written over the past 9 years that I think still holds up and/or could maybe use a revisit. First up – one of my very first blog posts from February 2012…

How falling off the radar and coming back with a BANG can fill up your sales pipeline in a day

 

As you know, I recently launched Yellow Dog Consulting. I’ve had the idea since early 2011 and started the company in May 2011 but didn’t announce it to the world until October. After sending out my first email announcement mentioning an upcoming event, I had 75 emails by the end of the day. I also had coffee appointments, drinks, lunches and more by the end of the week filling up my month(s).

If you have a monthly newsletter you’re forgetting to use, or even if you’ve been off the radar, who in your network hasn’t realized they miss you until you reach out to them?

Try it. Make the commitment to send out a newsletter or just an announcement, open coffee, dog park meet up,  15 minute phone consultation, whatever it might be, just “reach out and touch someone,” (but don’t make it weird, OK?)

What’s Changed in the Past 8 Years?

I stand by this blog post whole heartedly. Just yesterday I met with someone who recently started their own business. I told them this exact story. Then, my FIRST piece of advice was to announce what they are up to. Build your list of colleagues and send out “What am I up to Now?” newsletter. Share some services you’re offering, ask what events people are attending, share events you’re attending.

The goal of this announcement is to make sure people know you’re alive and kicking and open for business. And then keep it going. Send a monthly newsletter with updates, client wins, additional services that you are now offering because you realized it’s what people want and need. Starting a business is scary. Take the time to share your GREAT news with the world, I promise they will welcome you with open arms!

Categories // Branding, Follow Up, Lessons Learned, Networking

January Pop Culture Round Up

01.31.2020 by Elizabeth // Leave a Comment

Jan 2020 Pop Culture Round UpWell January certainly flew by! Back into routines and back to work means some consistency which I needed. I continue to be in a reading slump. I had lunch with a friend this week and we talked about reading slumps, they’re real and it sucks. I then went to Powell’s and picked up a couple new books and then stopped at the comic book shop to pick up my box and realized it’s been QUITE a while since I caught up on comics. Next weekend we’re sneaking out of town with the pups and I am hopeful that I can get some reading done. I’m also hoping that the weather isn’t too crazy so the pups can play on the beach! Through this wet and cold January I did find a few things to help get me through…

Reading

I started The Starless Sea, the new Erin Morgenstern. It’s good and you have to pay attention so it was not a good end of the day flight to California read earlier this month. I think it’ll be a perfect stormy weekend at the coast read…

Earlier this month we had dinner with a friend who was in town from DC. He’s been consciously eating less meat and then sent me this article which lead to THIS article which was super helpful.

Listening

I am glad that The Wilderness is back for a new season. It was helpful as we gear up for the 2020 election to hear directly from voters who are undecided and independent and vote for both parties based on what’s going on.

Over the holidays Think Outloud (an OPB Podcast) had an amazing story. They spent a week in Wheeler County Oregon (a very rural county) and interviewed people and learned about the area. It was FASCINATING. I still find myself thinking about the pastor who gives free haircuts, and who’s also the mayor. If you live in Oregon (or not) this is a great story.

I have appreciated The Daily hosting The Latest to keep us up to date on what is actually happening each day during the Impeachment trial. I don’t have time to watch everything so a quick recap has been VERY handy.

Watching

Thanks to Obama’s recommendation of Fleabag Season 2 I finally watched the whole series (2 seasons, 6 30 min episodes each) and it was AMAZING. I had tried the first two episodes a year or so ago when everyone raved about it and I didn’t like it. BUT I was watching it while also on my iPad so it was on me for not paying attention. What an incredibly smart and hilarious show. WOW. #hotpriestforever

I finally finished watching The Family on Netflix. It was a fascinating look at how one faith based organization could permeate throughout Washington DC. There’s people from the Northwest that I knew the names of growing up that were involved in the group which gave it a weird personal interest to me.

Instead of reading on my flight back from San Diego I finally watched Ali Wong’s Hard Knock Wife special on Netflix. I should probably apologize to everyone else on the flight for laughing SO HARD. Holy crap that special is great. I love her.

I am THRILLED that Schitt’s Creek is back and sad it’s the final season. But man it’s firing on all cylinders. I am SO sad that The Good Place is over (almost, as I write this…) I rewatched the pilot in anticipation of the final episode and am excited for how they will wrap this all up. Such a great show…

Categories // Pop Culture

December Pop Culture Round Up

12.31.2019 by Elizabeth // Leave a Comment

December pop culture round upAs we wrap up another year AND another decade (woah!) I seem to have spent the month binging shows (and holiday movies) like comfort food and not reading at all (again…). How do you survive the holiday season? Reading? Movies? Games? Baby Yoda? Here’s a few things that helped me make it through the month…

Watching

I jumped on The Mandalorian and loved Baby Yoda like we all did. The series was a great story and a well done addition to the Star Wars universe I think! Plus a few GREAT cameos along the way.

I devoured The Marvelous Mrs Maisel Season 3 in just a couple of days. It was just the right kind of pop culture comfort I needed. I thought the travel pieces were GREAT for the series, and Joel parenting but everyone questioning a MAN taking care of his kids while the wife was on the road was awesome. I liked S2 better than this season but still really liked it and the addition of Sterling K. Brown!

This season of The Crown told so many stories I didn’t know about. From the Welsh coal mining town horror story to Prince Charles’ time in Wales and his relationship with Camela Parker Bowles, I appreciated learning more about some stories I didn’t know! Plus, I really love Olivia Colman!

So far I have seen The Rise of Skywalker twice in the theaters. I loved it. It was a great ending to the series. Feel free to complain about it elsewhere. As a lifelong fan of the series I am satisfied with this and will not nit pick at it just for the sake of complaining (the reason I stopped listening to The Watch a year or so ago…)

While my dad was here visiting for the holidays we ended up watching Long Shot the movie with Seth Rogan and Charlize Theron as a presidential candidate. It was HILARIOUS. All 3 of us laughed a ton and thought it was one of the funnier movies we’ve seen in a while. Pro tip – it’s on HBO GO currently.

Based on Obama’s 2019 Movie list I also decided to try Fleabag again. I’m not sure why it didn’t hit me the first time but I am IN IT this time around and hope to have caught up by the end of the holiday weekend. Next up is The Watchmen which I meant to watch when it first came out but sounds like I’m lucky to have waited to binge…

(Not) Reading

I’ve been terrible at reading this month – but I did get a few new books for Christmas I’m excited about. November (Vol 1) by Matt Fraction, a local Portland comic author is something I’m excited about. My dad got me a graphic novel version of RBG’s life – Becoming RBG which I’m excited about! I also got The Starless Sea, the new Erin Morgenstern – she wrote The Night Circus, one of my favorite books of the past decade. My in-laws sent me Caucasia – which I had heard about but haven’t seen many reviews of – have any of you read it/loved it/heard of it? So, my book list is back up to a healthy level and now I just need to MAKE time to read in 2020.

Listening

I finally caved and have been binging Dolly Parton’s America and it is SO DAMN GOOD. Trust me. I didn’t grow up listening to Dolly Parton but man alive I am glad she’s in our world.

I was ON a podcast this month – my friend Jen over at Women Conquer Business had me on to talk about local politics, small business marketing and mostly Parks & Rec. It was a SUPER fun interview and if you miss the sound of my voice, you’ll likely enjoy this…

I will renew my 2020 Goodreads Goal to read 30 books, although I only made it to 23 this year. What pop culture goals do you have for 2020? More TV? Less Podcasts? Trying something new? I can’t wait for what the next year has in store for pop culture!

Categories // Pop Culture

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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