This year instead of writing original content – I’m going to try something new. Updating content I’ve written over the past 9 years that I think still holds up and/or could maybe use a revisit. First up – one of my very first blog posts from February 2012…

How falling off the radar and coming back with a BANG can fill up your sales pipeline in a day
As you know, I recently launched Yellow Dog Consulting. I’ve had the idea since early 2011 and started the company in May 2011 but didn’t announce it to the world until October. After sending out my first email announcement mentioning an upcoming event, I had 75 emails by the end of the day. I also had coffee appointments, drinks, lunches and more by the end of the week filling up my month(s).
If you have a monthly newsletter you’re forgetting to use, or even if you’ve been off the radar, who in your network hasn’t realized they miss you until you reach out to them?
Try it. Make the commitment to send out a newsletter or just an announcement, open coffee, dog park meet up, 15 minute phone consultation, whatever it might be, just “reach out and touch someone,” (but don’t make it weird, OK?)
What’s Changed in the Past 8 Years?
I stand by this blog post whole heartedly. Just yesterday I met with someone who recently started their own business. I told them this exact story. Then, my FIRST piece of advice was to announce what they are up to. Build your list of colleagues and send out “What am I up to Now?” newsletter. Share some services you’re offering, ask what events people are attending, share events you’re attending.
The goal of this announcement is to make sure people know you’re alive and kicking and open for business. And then keep it going. Send a monthly newsletter with updates, client wins, additional services that you are now offering because you realized it’s what people want and need. Starting a business is scary. Take the time to share your GREAT news with the world, I promise they will welcome you with open arms!
Well January certainly flew by! Back into routines and back to work means some consistency which I needed. I continue to be in a reading slump. I had lunch with a friend this week and we talked about reading slumps, they’re real and it sucks. I then went to Powell’s and picked up a couple new books and then stopped at the comic book shop to pick up my box and realized it’s been QUITE a while since I caught up on comics. Next weekend we’re sneaking out of town with the pups and I am hopeful that I can get some reading done. I’m also hoping that the weather isn’t too crazy so the pups can play on the beach! Through this wet and cold January I did find a few things to help get me through…
As we wrap up another year AND another decade (woah!) I seem to have spent the month binging shows (and holiday movies) like comfort food and not reading at all (again…). How do you survive the holiday season? Reading? Movies? Games? Baby Yoda? Here’s a few things that helped me make it through the month…