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January Pop Culture Round Up

01.31.2019 by Elizabeth // Leave a Comment

January pop culture round upAnd we’re already one month into 2019 – wow that was fast! I started off the year with a week in Hawaii on a girls trip. It was restful and exactly what I needed. And it included reading TWO books, so I’m feeling pretty good about my pop culture goals for 2019 (30 books!) Here’s what’s keeping me sane this winter…

Reading

On vacation I read Eleanor Oliphant is Completely Fine and Hillbilly Elegy. Why yes, those are completely different books. I loved Eleanor Oliphant – she’s not a character you see a lot of in books, and the story was great. Watching this completely broken person try to reinvent herself was wonderful. I have already shared my copy with a friend.

Hillbilly Elegy should be required reading for Americans. If you aren’t sure why we are where we are today in this country, this book can help. I didn’t know much about the story till I started reading it. The authors memoir of growing up in Appalachia and the life and advantages and disadvantages he had were fascinating. He also makes great observations and some recommendations for what we can do as a country to fix systemic problems in education, healthcare and human decency. I will gladly lend you my copy of this book, just ask!

I returned from vacation with lofty reading goals (I packed 6 books and only read 4) and instead picked up The Power at Costco based on an awesome recommendation by one of my clients. I just started reading it and it’s SO GOOD.

Listening

On vacation my friend recommended the second season of Slow Burn about the Clinton/Lewinsky scandal. I was alive when it happened but was in college and not paying attention to politics. It is GREAT.

I still keep up on Pod Save America, The Daily and if I miss it, I’ll listen to The Rachel Maddow Show. I feel like there’s something else I listened to I’m forgetting to tell you about…

Watching

On the plane ride home I finally watched Crazy Rich Asians and it was just as fun and sweet as everyone said. If you haven’t watched it yet, get on it, it does not disappoint. Also, now I want to go to Singapore…

The season finale of The Good Place was sweet and lovely and that show is just about perfect. You should be watching it.

I am also loving Crazy Ex Girlfriend and have no idea how they’ll wrap up the series. I thought it was almost done but this season has 18 episodes, not 13 like the previous two, so there’s time to properly wrap this up.

This season of Schitts Creek is fantastic so far. Moira’s self involved-ness puts mine to shame. This season of Top Chef has been super fun and now I want to go to Kentucky and drink bourbon. I’m so glad that Brooklyn 99 is back! The honeymoon episode was genius and Andre Braugher is the perfect actor.

A few years back I read The Passage and now it’s a TV show. I watched the pilot and wasn’t in love with it, but I’ll give it a few more episodes to see. The book was SO detailed I’m curious how they’ll pull off a few things.

What pop culture is keeping you sane and warm this winter?

Categories // Pop Culture

Ask Yellow Dog: Do Drip Campaigns Delay a Sale?

01.22.2019 by Elizabeth // Leave a Comment

Do Drip Campaigns Delay a Sale_I’m starting to work with a new client and we’ve discussed adding a welcome series of emails with an opt-in offer to their website. This is something I often talk about with clients when we’re getting their newsletter setup. Do you have an opt in offer and should we have a series of welcome emails about it? The answer is usually:

  • Yes
  • No but I can
  • No, hard pass – please don’t make me.

Here’s the specific question from my client:

I know we’ve talked about doing a four part series. In theory, I’m fine with that, but I have been wondering if continuing to drip useful information to potential clients may inadvertently prevent/delay them for reaching out because they know more information is coming… I definitely want them to have that “whoa this is a lot we should probably just pay them to help us” feeling but not the “well this is manageable I’ll just keep waiting for these emails” feeling.

I LOVE this question.

It’s how we all feel about our opt in and any drip campaign series. Will they wait to buy or will they buy now? Here’s my response…

Good question…Downloads are a funny thing. Some people will download the list because they want something for free and never really plan to hire you – they just want the DIY. And some people download but never look at it. And then the 3rd group download it, use it and realize that yeah, they need you.
SO – I don’t think someone who needs to hire you NOW will wait the whole 4 weeks (or however long we make the series last) to call you if they need you. AND at the bottom of each email we can add a button to “schedule your initial consult” or whatever we decide to do.

Most Importantly?

What you measure matters. Make sure that you’re tracking where your leads come from. Did this person download the opt in and then schedule a consult a week later? Did they schedules 3 months later once they were on the newsletter list and started to get a better feel for how you work? Did you meet them networking and they checked out your website so were already warmed up to your awesomeness before they opted in?
The right clients come along when THEY are ready, not when you want them to be ready. The purpose of your opt in is to have a healthy sales pipeline continuously growing so the right people come in on their timeline and you aren’t panicking about where that next piece of business is going to come from.

Categories // Ask Yellow Dog, Newsletter

December Pop Culture Round Up

12.28.2018 by Elizabeth // 2 Comments

December Pop Culture Round Up‘Tis the Season to consume pop culture! The holidays means festive movies, time to catch up on TV shows, binge new things with family and maybe even read. (maybe). Here’s a few things that have kept me jolly this season…

Reading

I finally caught up with Ms. Marvel and as G. Willow Wilsons run with Kamala wraps up I am sad to see her go, but excited for what the new writer has in store for Kamala.

I also caught up on Nancy Drew – a great comic series by one of my favorite writers, Kelly Thompson (also a Portland author – huzzah!). This take on Nancy Drew was really fun and brought her original sensibility and smarts to the 21st Century. Bonus – yay the Hardy Boys!

I head to a warm location for a week of vacation shortly and can’t WAIT to overload my suitcase with books to FINALLY get caught up!

Listening

December was the month of listening to a lot of crazy and new podcasts. A few weeks back my friend texted me about The Dream. And I devoured it in a week. The Dream is about networking marketing/direct sales/MLM/pyramid schemes – whatever you want to call them. I happen to have a lot of friends who are involved to varying degrees of success with this business model and this podcast was fascinating. The show is very one sided, but still I found it fascinating!

Then I read about Unerased which is a short podcast series (4 eps) about Conversion Therapy. It’s a topic I knew a little about but have been fascinated by how terrible it is. The final episode tells an incredible story…

Somehow I discovered Standoff, another short podcast series about Ruby Ridge. Earlier this year I watched a limited series about David Koresh and the Waco standoff. They start by referencing what happened at Ruby Ridge. I went to college in Spokane so was familiar with the white supremacy community but didn’t really know the details. This series told a story I knew bits and pieces of but finally learned a whole lot more, and what it means for us in 2018 and beyond.

Watching

Thanks to a sick day I watched the entire 2nd season of The Marvelous Mrs. Maisel. And I loved it. I liked the first season but didn’t binge it. I think this is a binge series. You don’t need to watch them all in a day, but the more consistent you are I think it may lead to additional enjoyment.

I loved the mid-season finale of The Good Place and D’Arcy Carden deserves EVERY award for “Janet.” WOW.

The new Ellen Degeneres Netflix special is AWESOME. Perfect for the whole family (yes, grandma will laugh at Back that Ass Up) and very very funny. I hope she continues to tour and do more specials. The John Mulaney Kid Gorgeous special was also GREAT if you’re looking for another good comedy special.

Holiday Watching

Every year I watch White Christmas which I can almost completely recite. Friends may have not been aware of that on a recent viewing.

I always make sure to watch A Muppet Family Christmas – which you can only find on You Tube and A Muppet Christmas Carol. Both make my annual holiday must list.

This year while watching Love Actually I discovered that I actually don’t like the movie. I like the Pointer Sisters dance scene and that’s about it. These are the hot takes you come for, I know.

I also really enjoyed the Schitts Creek Christmas Special. The Paul Schaffer cameo was just what every holiday party needs!

Finally, I kept the John Legend & Chrissy Tiegen Christmas Special on repeat this year. It was so great. It had every 90’s TV trope and I LOVED IT!

What pop culture is keeping you sane this holiday season?

Categories // Pop Culture

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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