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Your Time, Your Talent and Your Treasure

11.22.2016 by Elizabeth // Leave a Comment

imgresYears ago I heard someone at a nonprofit say there’s three ways to give back: with your time, your talents or your treasure. That’s stuck with me over the years when I connect with a nonprofit. November 2016 has been one of the weirder months on record. And as John Oliver talked about last week, 2016 overall hasn’t been amazing. So what do we do? We can take all our toys and go home, or, we can help keep America great. How?

Your Time

Volunteering is a fantastic idea. And it’s really easy to be busy and not do it. But if you can, find a couple of hours a month. Get off the couch and stop watching TV. Don’t meet your friend for happy hour or lunch, meet them at the soup kitchen or at a food bank. Don’t do this alone, you can pair up with your friends, your spouse, your family, a networking group you’re involved with. But the very least you can do is give of your TIME.

Your Talents

There are a variety of nonprofits in your community who could probably use your services. They may need help with their bookkeeping, or someone to review and edit the content on their website or their marketing materials. Or help building a newsletter or designing a logo. When I look at joining the board of an organization or getting involved, I first look to see what can I bring to the table to help. I build the monthly newsletter for an organization I’m involved with. It’s a weight off their shoulders and I think we all know it’s in my wheelhouse. Find an organization that you may already be involved with and see if you can donate a service, or at least let them know you’re available if they need help.

Your Treasure

Cold hard cash baby. Not everyone can give financially and that’s OK. And if one more person tells me that for the cost of a latte a week I could save albino narwhals…BUT if you have the means to financially support an organization that lines up with your values then by all means please do so.

As we head into Thanksgiving this week, it’s always a good time to be mindful of all that we have to be Thankful for. And it might be the right time to find one more way you can give back and show your appreciation to others.

Categories // Lessons Learned

Seek Help More Often

11.16.2016 by Elizabeth // Leave a Comment

img_3855I was at a luncheon last week and the host was talking about the give and take of networking. It’s a hard line to give too much help and get nothing in return, or to only take and never give. But one point that I really appreciated was:

Seek Help More Often

I’ve spent a lot of time in the past few months becoming very clear that I can’t do it all and I don’t WANT to do it all. I am so eager to help a client out that I don’t realize there’s someone better or more efficient out there than me who should be handling the work.

This doesn’t mean you should go out and hire a VA right away, but it does mean you should take stock of what you need to stop doing yourself in your business. Maybe it’s a piece of business you don’t enjoy (for me, that’s writing for others) that you need to outsource to an accountant or copywriter or designer. Maybe you need to talk with your business partner about the services you’re offering and make sure you’re both doing work you WANT to do.

I’ve been talking with my coach about this over the past few months as well. Changing up services that I don’t really enjoy doing but when I was willing to help anyone with anything I could do. Could doesn’t mean should.

The next time you begrudgingly start a project think through what you’re enjoying about the project and what someone cheaper, faster and more efficient from you might charge to handle it for you.

Categories // Lessons Learned, Management

It’s Not too Late to Think About the Holiday Season…

11.11.2016 by Elizabeth // Leave a Comment

rei-opt-outside-600I had a call earlier this week with a client who mentioned they want to share a Black Friday deal for their newsletter subscribers. As we were chatting I agreed this is a good idea and encouraged that we make it a Small Business Saturday promotion as well.

If you’re just now realizing this is something you should be doing for your business this holiday season don’t worry – there’s still plenty of time! (okay, two weeks)

I really loved REI’s anti-black Friday campaign last year and if your business is about health and wellness I encourage you to do something similar for your subscribers of social media fans.

If you have a product or service that you’d like to promote by the end of the year, then I encourage you to think about a Small Business Saturday promotion.

  • Buy 4 massages get the 5th Free
  • 20% off Salon Services scheduled on Small Business Saturday
  • A free additional gift with purchase (great for direct sales folks…)
  • 20% off your package if ordered by the end of November

This is also a great time to be thinking about holiday gifts for clients and holiday cards. You certainly don’t have to do either but if it’s something you’ve done in the past, now is the time to talk to your graphic designer and printers about getting those holiday cards created. And now is the time to figure out your holiday gifts and get them ordered.

There’s still time I promise, but it’s time to start!

Categories // Holidays

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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