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July Pop Culture Roundup

07.29.2016 by Elizabeth // Leave a Comment

norm in the kiddie poolSummer is the time of year when I tend to binge watch something on Netflix or sit outside and read. I love the summer. Norm’s loving all the backyard time, we even blew up the inflatable pool for him the other night! July has been a great pop culture month, and I have a full DVR and book stack to prove it. Here’s a few things I’m enjoying this month!

Reading

I’m still reading The City of Mirrors, and still loving it! It’s a big book, although not as long as The Passage (the first of the trilogy) and we’ve had a busy summer where I haven’t had as much sit down and read uninterrupted time lately. Puppy’s will do that.

My birthday was last week and as usual I got a few new books to add to the mix!

Before the Fall by Noah Hawley is a book I can’t wait to read. Hawley created the Fargo adaptation on FX which is a top 5 favorite TV show for me, I’m excited to read his book.

I also got Thug Kitchen Party Grub – the original is easily my favorite cookbook to read. It’s exactly how my brother and I would write recipes to each other.

Speaking of which, I finally got a copy of Chrissy Teigan’s cookbook Cravings – it’s also hilarious and an excellent read – I can’t wait to dive into it.

And, because of course I did, I got The Comic Book Story of Beer, sounds like a perfect book to read on the patio with a cold one.

Watching

Mr Robot. I mean, do I need to say more? Okay sure – I love this show and am so excited it’s back. I can’t wait to find out where the heck Tyrell is – but Dom discovering so easily “where” F Society is, was pretty great at the end of last weeks episode. I don’t know how people stay up and watch it at 10 on a weeknight, I have to watch it early in the evening/late afternoon when I’m alert and focused – there’s so much detail!

Jane the Virgin – I had heard great things about this show and it’s been my summer Netflix binge. It’s very funny and clever and is currently filling the Gilmore Girls sized hole in my  heart. Hurry up November 25th!

UNReal – well this season is not as good as last…WOW. I had so much hope for the show based on Season 1, but wow is it doing its best to disappoint…If you haven’t watched it check out Season 1, and if your DVR is full, it’s OK to skip S2…

I’ve been watching a bit of the conventions and a lot of late night TV recaps. I can’t get enough of Seth Meyers, and Stephen Colbert is on fire!

On the DVR but not yet watched: Preacher (I finally watched the pilot the other day – gonna give it another episode to make a call), The Night Of, Orphan Black (yes, I disappoint myself, don’t worry), and The Jim Gaffigan Show (which is very funny and you can watch it with parents/kids/grandparents – super SFW).

On the Netflix Queue – Stranger Things (I know!), Daredevil S2 (yeah, I got behind on this one, crap! – but holy Luke Cage and Defenders teaser!) Maybe Bloodline S2…

Listening

I can’t stop listening to Keepin it 1600, they are on fire for the conventions and I’m loving it!

You can hear my voice on the July 14th episode of the Turn Knowledge to Profit podcast, and on the July 8th episode of the Know Like and Trust Show podcast! It’s okay to miss my voice, I miss yours too!

I started listening to Beervana’s podcast – he’s a local beer guy, wrote a book and has a podcast all about beer. I like that they have a news segment at the beginning of episodes, and their Oregon Beerfest episode has helped me figure out what I’ll be drinking…July is awesome.

So, what have your pop culture obsessions been lately? Share them in the comments!

Categories // Pop Culture

4 Things Your Interviewee Want

07.20.2016 by Elizabeth // Leave a Comment

podcast-guest-interviewI hope your week is going great! You may have noticed over the past couple of months that I’ve been featured on a couple of podcasts and last week I was featured on the Turn Knowledge to Profit radio show. I’ve had a great time sharing my message of consistency, follow up and sending a regular newsletter. And I love to share this media with my network. If you host a radio show or podcast, or even have a guest blogger to your site I have a few suggestions to make this easier for all of us.

4 Ways to Get Better Guest Promotion

  • Let me know! One recent show never told me it was coming up – I just downloaded the episode and there it was! At the bare minimum give your guest a heads up please!
  • Send out the link one business day in advance. Getting a note the night before is a bummer. I usually stop working at 5 pm, even if you don’t. A couple days a week I am out of the office all day – so it could be a day and a half before I have a chance to schedule or post about it. If I had access to the link (even if it wasn’t yet public) a full day before I can schedule a few more posts to promote!
  • Ask me to promote – I will gladly share me talking about me to my network. You know me, this isn’t a surprise. But help me do it. Send me some pre-written tweets, some short blurbs I can add to LinkedIn, Google+ or Facebook, and maybe even an image I could use on Instagram!
  • Do Your Part – I’m going to assume you’ll be promoting the crap out of your blog post, radio show or podcast. Make sure to tag me along the way so I can retweet, comment or share with my networks as well.

If someone is a guest on your show they probably have a message they want to get to a larger audience. You’re giving them that opportunity and it’s a huge value to them, even if they don’t take advantage of all the opportunities you provide. Do your best to help them take advantage of this opportunity you’re giving them to share it with their network.

Have you been a guest in the past? Have other requests you’d like? Are you a host and wish guests would do more to promote? Share your thoughts in the comments!

Categories // Lessons Learned, Speaking

Let’s Launch Your Newsletter!

07.13.2016 by Elizabeth // Leave a Comment

Let's Launch Your NewsletterOkay folks, we’ve talked about it long enough. It’s time for you to start a newsletter. NOW please. Why? Because you’ve made excuses for too long and you have to start at some point. So, how about now?

But it’s Summer!

Yeah, it’s a little less crazy in the summer, which means people have time to read your content AND respond. We’re over half way through the year, people are realizing what they haven’t done so far this year, and that means when your name shows up in their inbox they’ll realize they need to hire you. Yesterday.

So where do I start?

Fabulous news! I have built you a snazzy, kickass Newsletter Setup Checklist. It’s everything you need to get started and finally write that million dollar* newsletter. Head over to this fabulous landing page I created** just for you. It will walk you through every step of the way. And if you get stuck, you know where to find me!

Good luck, I can’t wait to read your first newsletter!

*A girl can dream

**Paid someone to correctly build

Categories // Newsletter

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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