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Is Your Casual Email Etiquette Costing You?

08.12.2014 by Elizabeth // Leave a Comment

IMG_3191Often in my line of work I end up working with other service providers on behalf of my client or in tandem with them. And it’s great, I get to make a lot of connections with people and it’s a part of my job that I enjoy, and that my clients often appreciate me taking off their plate. Lately, I’ve had a few of these fellow providers who are a little too casual for me. Yes me, the one who talks about The Walking Dead, my dog and beer WAY too often. So you know if I’m talking about this, it must be an issue.

Today I received an email where a person I have NEVER met (but have had to nag a bit to get what I need from them) sent me what I needed with “Here’s the info love“. Huh? I wouldn’t call my husband love in an email (we’re just not mushy that way), let alone a person I’ve had 3 email interactions with. It was weird.

Another service provider I’ve worked with for a couple of clients often send me lots of XOXO’s in emails and similar casual interaction. I just met this person last week in person after 3 months of email, and she is definitely the kind of person to do that, and now that we’ve met and worked together a while, it’s OK, but at first it was a little surprising.

I know that I am casual and what you see is what you get, but I also try to pay attention to who I am talking to in an email and our familiarity (and yes, I did give Vegas recommendations to a client last week and beer recommendations to another client). KNOW your audience, there’s nothing wrong with being more conservative in your email until you really know the person.

Categories // Lessons Learned, Management, Sales

Do I Need a Joint Venture or…

08.06.2014 by Elizabeth // 1 Comment

imgresA couple of weeks ago on twitter a friend of mine tweeted me…

Joint Ventures – do you have experience or opinions with these? Ever done one?

And my response: It really depends on the partner & the goals. My friend lives on the east side of the state and wants to do an event on the westside. So as I further suggested, he doesn’t need a joint venture, he just needs some champions to help him promote this event.

And that’s the deal with joint ventures- if two like minded businesses can make life easier for their mutual target market by working together, then let’s do it! But, if what you really need is some help and muscle to get butts in seats, then what you need are good people in your network to help you promote your event.

One of the first things I talk to clients about is identifying referral partners. Who are the 10-ish people that refer business to you? Not potentially could send you business, but DO send you AWESOME clients. Could you have a guest post on their blog? Could you get a blurb in their upcoming newsletter? Could you give their clients a discount code to attend? Could you let your referral partner attend for free as a thank you?

Joint Ventures can be great, but if it’s not a firm and solid relationship where you are both doing the work 50/50 then it’s possible it’ll suck your will to live and make you resent that perfect partner…

Categories // Ask Yellow Dog, Lessons Learned, Networking, Sales, Speaking

Properly Placing the Blame

07.30.2014 by Elizabeth // Leave a Comment

MjAxMy1iZTk3ZDZhOTMxMTVkZWNhI have a client who I am having a heck of a time with their Google+ page. Somehow two pages were setup, one is a page, one is a brand, and the client has no idea what the login is for one of them, and G+ isn’t helping me to identify it. I’m SUPER frustrated and trying my best to figure it out and not just blame “stupid google+” for the issue. And, I’m also hoping my client doesn’t blame me for this issue. It’s wasting a lot of time and money and mostly I just want to throw it out the window. SUPER Frustrating.

Yesterday I got a voicemail from a healthcare provider I recently visited. The appointment wasn’t great, and now I’m trying to submit the information to my insurance to get the claim paid to me, since this provider doesn’t bill directly. The voicemail I received was “I just spent a half hour trying to get through to them, and they want this private information I don’t want you to have, and I am so frustrated I might as well just pay you myself so this all goes away.”

So that was SUPER professional, mature and makes me want to hire this person again…Sure it’s not their fault my insurance wants what they want, and it’s OK by me if they don’t want to work directly with the insurance provider. but if you’re in the healthcare industry, you need to either deal with it, or figure out another solution.

It’s always going to be easier to blame someone else to keep up appearances and make yourself look good to your client. And sometimes it really isn’t your fault and making sure the client knows you did all you can is important. But, more often than not, you look like you’re making up excuses when you place the blame on someone else. I hired you to do a job, do it, or tell me you can’t do it up front and we’ll figure out someone who can do it.

 

Categories // Branding, Lessons Learned, Management, Sales

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About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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