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Talk to Strangers

08.06.2013 by Elizabeth // Leave a Comment

imgresWhen we were growing up, one of the first rules from our parents (besides don’t eat that) was don’t talk to strangers. It’s a good rule when you’re a kid, be careful of strangers, especially strangers with candy, or with a creepy van. BUT as an adult, my advice: talk to strangers.

Obviously this is the goal of networking events, so I won’t cover that here. I’m talking about when you are out and about in your day to day life. In line to pick up lunch, at the store, at an event, out at a restaurant or business, talk to people.

The receptionist is your best friend at any company. If he or she likes you, you’re golden. Get their name, thank them before you leave. If you’re dismissive, boy if those schedules aren’t full every time you call…

This says more about my hobbies, but any time I can sit at the bar at a restaurant, do it. Talk to the bartender, ask questions. If they aren’t busy, they’ll answer every weird cocktail and spirit question you’ve ever had (and sometimes include samples!). Remember the waitresses name and ask for her suggestions and favorite menu items. Remember, if the hostess at a restaurant hugs you when you come in, that means you’re a REGULAR, not that you have a problem.

AND if you have a great experience, take to social media and thank that person! Leave a tip on Foursquare, tweet to the restaurant or post to their Facebook page. Companies like to know when their team is doing GREAT. I love that when I tweet to Nordstrom, they always ask for the name of who helped me at a store so they can tell their manager. As someone with a background in sales, I can confirm that if someone uses your name in follow up comments it often leads to extra spiffs.

Make someone’s day, it  takes no time.

Social Media makes it a lot easier to talk to strangers too. Any time I go to a new business (client, restaurant, museum, event) I check out if they’re on twitter and post about it. If the company knows what they’re doing, they’re on top of it. Alaska Airlines is a great example of this. They always comment back, and have taken care of more than one question I’ve had, and even gave me the heads up on a sale that was happening for tickets I needed to buy. Like many people I’ve also taken to social media to complain about stuff. And had great response and customer service taken care of. It’s lead to a few great relationships even. And now I often tweet really great things about the company.

So there you have it. Talk to strangers. You never know what adventures it can take you on.

Categories // Lessons Learned, Sales, Social Media

Simple Ways to Keep Clients Happy

07.28.2013 by Elizabeth // Leave a Comment

032812_swe4_1_MISSA few days before my birthday I stopped at the ATM to get cash. I punched in my pin, did my thing, and as I was waiting for my cash to come out, the screen popped up and said “happy birthday!”
BRILLIANT. How easy is that?
I also got my email from Starbucks since I have a gold card (and yes I am rubbing it in) I get a free drink for my birthday.
Birthday’s are an easy way to celebrate a customer, and in a B2C business, it’s a really smart way to do it.
But in a B2B business, how do you thanks/support/celebrate your customers? How about this:

*My birthday month means clients get a gift
*celebrate the anniversary of working together
*Celebrate a random national holiday (i.e. National Donut day- take the client donuts)

It’s never a bad time to thank your client for their business, and sometimes it’s easier than you think. Chase didn’t actually give me free money, they just remembered it was my birthday. Starbucks gave me a free drink (so about a $75 value…) it doesn’t have to be something expensive, or even cost you, but make sure to remember the simple ways to keep your clients happy.

Categories // Branding, Lessons Learned, Sales

YDC Favorite Things: the Buoy!

07.25.2013 by Elizabeth // 2 Comments

cogent-connect-graphiteIf you’ve ever worked with me or been by my desk, you may have noticed I don’t sit at a desk chair, I use a yoga ball. My lower back & I don’t always get along and I’m pretty hard on my spine. After being in pain and hurting in previous offices and desk chairs, I finally opted for a yoga ball for my desk. It’s not very professional, but it IS affordable.

A while back I was talking with my office furniture friend Jimmy Kwan from turnstone. Jimmy mentioned that turnstone was in the process of creating a “professional” version of the yoga ball. So a few weeks ago I attended a great networking event that Jimmy hosted, and at the event he had about a dozen of the Buoy chairs there for people to try out. And it was AWESOME. I was able to borrow one to test it out for a couple of weeks, and I am sold. The yoga ball has been deflated and put away. I love the buoy! It adjusts the the height of your desk (bonus, I needed that!). It fits under my desk, and most importantly, it doesn’t roll onto Hank when I stand up.

I know this sounds like an obnoxious ad for my friends product, and sure, it is. But, as a small business owner I know office furniture is ridiculously expensive, and this is an affordable option. I’m tired of sitting in desk chairs and then needing a massage or chiropractor adjustment because I SAT for a couple hours. I love the buoy, and Hank does too!

Categories // Lessons Learned, Management

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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