Yellow Dog Consulting

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Where Does Your Business Come From?

12.16.2015 by Elizabeth // Leave a Comment

santa-marking-checklist-21785140Earlier this week I was challenged to make a list of all my clients in 2015 and identify the referral source for them.

It was a GREAT exercise that I don’t know why I haven’t done before, or with regularity! I included clients I’ve been working with for a few years, not just ones acquired this year. I knew exactly where each client came from. Networking, referrals, and my newsletter were my major sources.

And, now as I move into 2016 I know where to focus my marketing efforts. I’ll continue to attend those networking events that are bringing me business, I’ll continue to work with those referral partners who send me new business and will refer back to them as well. And that monthly newsletter will continue to be monthly.

In this last month of the year, it’s a great time to take 15 minutes and make a list of all your clients from this past year, and where they came from. You may be surprised at the lead sources, you may not be. But making the list and seeing just how much business someone gives you is a pretty good gift to give yourself this time of year.

Categories // Lessons Learned, Management, Networking, Sales

I’d be a Terrible Investment Banker

12.09.2015 by Elizabeth // Leave a Comment

Open 24 7 red grunge stamp isolated on whiteOn Sunday my husband and I walked up to get coffee. It was a nice cold clear morning, and a good walk. While at the coffee shop I got a text from a colleague confirming I had received the 2 emails sent on Saturday. I responded “yup, I don’t work weekends, will get to them tomorrow!”

My husband then said “you’d make a terrible investment banker.” Besides all the OBVIOUS reasons – he’s right. Although investment bankers make a TON of money, they’re never home to enjoy their toys because they work 24/7. My husband mentioned how a colleague emailed an investment banker at midnight (Pacific) and got a response 5 minutes later (so, 3:05 AM in New York).

No, I will not be available 24/7 for you.

I don’t care how much you want to pay me. My evenings and weekends are MINE, you can’t have them.

Feel free to work whenever you want to work, that’s just fine. I don’t mind getting email responses at 2 am from someone, I keep my phone on do not disturb while I sleep, do what you need to do. But make sure you know not every one operates the way you do.

My clients all know that I’m not a morning person so we don’t schedule calls before 10 AM, it’s safer for everyone. I communicate with my clients – when I’ll be out of town or busy or unavailable – expectations are set up front. And the clients who want 24/7 access? I’m happy to make a referral to someone who’d do that for you.

Categories // Lessons Learned, Management, Marketing, Sales

Step Away From the Clients

11.23.2015 by Elizabeth // Leave a Comment

step backI had a quiet couple of months with the business this year – things were going okay, every client seemed to be in maintenance mode, no big projects or drama. It was okay, but I knew I could take on more work. All of a sudden a month ago everyone came out of the woodwork to ask for help. And so I said yes – a couple of new longer term potential clients, and a couple quick and short projects.

And I kept saying yes but not really paying attention to what was coming – a week out-of-town for work, and a few days vacation in New York, where I’d work (yeah, sure…) and then, oh right – Thanksgiving.

So it’s been a crazy few weeks for me – and balls have been dropped. And a client changed their mind, which they should have. I was half assing with the best of them, which I hate. I tried to tell clients what was going on with my schedule and they have been mostly okay – but I should have paid better attention to my calendar and probably said no to one or two things. The problem was – everything was in my wheel house and wasn’t a big challenge to take on – so it seemed easy to say yes.

Before you pick up that next project that seems like an easy paycheck take a quick beat. Look at your client load, look at your calendar, and figure out if you are going to provide the service and experience that EVERY client deserves, or if you might drop the ball and have clients change their mind.

Categories // Lessons Learned, Sales

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About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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