I tell all of my clients and anyone I may potentially work with that I treat each client differently and I don’t put anyone into a box. That being said, one of the first things I recommend to every client or prospect is a consistent newsletter. While monthly is ideal, every other month or so is OK too.
Over the past two weeks I have had two people contact me and it was “I’ve been getting your newsletter for the past year and I think I need some marketing help, can we talk?” YES. YES we can.
This is why you have a newsletter folks! Write good content, give ideas away for free, and get in their inbox without asking them to spend thousands of dollars on your latest or greatest thing. Just help them. Sure the real goal is to be overwhelming enough that they hire you to do it for them, or with them, but give them easy to manage ideas.
My newsletter is pretty straight forward. Every month I give you 3 things to do on one topic. 10 out of 12 months networking is one of those 3 things. But it can be whatever. Your newsletter doesn’t have to be long. It can be re-purposed blog posts or a tip sheet, or your speaking schedule and a couple quick tips.
Keep your newsletter simple. Make sure that everyone who knows you is getting your newsletter or has the chance to check it out. I’m not out hunting for clients, they’re coming to me. And they’ve always been around. I didn’t have to sell them, I just had to educate them. I have two great new clients this month from my newsletter alone and it was all because I’ve been consistent. How about you?
This is absolutely true and great advice. Generously sharing tips and techniques that appeal to your potential customers month after month leaves people loving you and just wanting to work with you. I spoke with someone today who said, “You’ve been on my radar screen for two years. I love your newsletter and your webinars. I may finally get the chance to work with you.” It’s an easy way to build relationships and add value.