The other day I received an email from someone’s who’s list I’m on. In the email was a recipe that I wanted, so I copied the recipe into word to print it off (the email was long and had other stuff I didn’t want to print off). And it made me think: I wish it was a PDF. How easy would it be to PDF the recipe with branding and contact info included on it, so every time I use that recipe I think of the person/company?
I’m guessing you may not have a recipe you send out with each newsletter or post, but do you have a quick check list you’re including that could easily be branded and sent for easy download? What tips or tricks are your frequently writing up or forwarding to clients or contacts?
Make your resources easy to follow and make them easy to save and hold on to. In an ever increasing digital world, some people still like to hold stuff, and some people want to file it with the rest of their notes.