I was talking to a friend last week and while we were together her newsletter popped up in my inbox. I commented that I got it- and would read it later. Then she said that it had STRESSED her out and she spent almost 2 hours on it that morning.
I know that I talk about newsletters all the time, and when I’m not talking about them, I’m harassing a client to send me their content so I can get their newsletter set up and sent out. But your newsletter shouldn’t stress you out.
Here’s what: We all have typos, we all half-ass our content sometimes, we all have days we aren’t inspired. It’s OK. If you don’t tell people you have a schedule for your newsletter, you don’t have to stick to it! Last month my client emailed me and said she didn’t have a good topic for the month so was going to skip it. That’s great- not if she does it every month – but hey sometimes you need to take a break to get inspired.
Don’t stress out about your newsletter, or your content. I heard Keri Murphy speak last week, and as she spoke about the importance of video, she also talked about not sounding like a robot. No one speaks perfectly. We all pause, use the wrong word, or say ummm one too many times in our daily life. it’s OK, actually it makes people like you better, you’re human.
So take a breath, relax and hit send on that newsletter or post.