Yesterday in the mail I got a package from Darwin’s Pet Food company. Hank LOVES Darwin’s raw food, and it’s been amazing for his arthritis. So, this summer when I got an email about a photo contest for their website I sent over a couple of photos of the worlds greatest yellow dog. And yesterday we learned Hank did NOT make the cut, but they wanted to THANK us for submitting photos of Hank, and sent him a package of treats!
BRILLIANT. And here’s why:
1. They used their product- something that if Hank likes this treat, we’ll start adding it to our order
2. Loyalty- why would I leave a company that’s delivering product to my door and sends my dog free treats when he loses? SOLD
3. Who Thanks the losers? Almost no one. If you’re holding a contest make sure to thank the losers, and give them something for their time. A discount, free service, or a sample product. Thank them for their time and effort!
As you can tell, it’s made Hank’s day & mine!