Yellow Dog Consulting

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Thank the Losers

10.10.2013 by Elizabeth // Leave a Comment

photoYesterday in the mail I got a package from Darwin’s Pet Food company. Hank LOVES Darwin’s raw food, and it’s been amazing for his arthritis. So, this summer when I got an email about a photo contest for their website I sent over a couple of photos of the worlds greatest yellow dog. And yesterday we learned Hank did NOT make the cut, but they wanted to THANK us for submitting photos of Hank, and sent him a package of treats!

BRILLIANT. And here’s why:

1. They used their product- something that if Hank likes this treat, we’ll start adding it to our order

2. Loyalty- why would I leave a company that’s delivering product to my door and sends my dog free treats when he loses? SOLD

3. Who Thanks the losers? Almost no one. If you’re holding a contest make sure to thank the losers, and give them something for their time. A discount, free service, or a sample product. Thank them for their time and effort!

As you can tell, it’s made Hank’s day & mine!

Categories // Branding, Hank, Lessons Learned

Happy 7th Birthday Hank!

04.26.2013 by Elizabeth // Leave a Comment

"Hulk"
“Hulk”

Today is Hank’s 7th Birthday and Yellow Dog Consulting wouldn’t be what it is without him.

In the fall of 2007 my husband and I decided that wanted a dog. After dinner with friends who have a GREAT retriever we decided that a larger breed would be a good fit for us. So, we started paying attention to all the rescue groups and shelters in the Puget Sound, and one afternoon in October my husband found “Hulk” a big yellow lab who had been transferred from the Kittitas Shelter to the Seattle Humane Society.
I was there Saturday morning when the shelter opened and went right to check him out. He was sick with kennel cough and was laying in his kennel and very mellow. And HUGE. What was I thinking? My dad was up visiting so we went to play with Hulk and check him out. Even then I was calling him Hank. I decided to check out another dog, who was way too much energy. As I was going back, they were putting Hank back in the kennel, and I asked to see him again. I was hooked. We adopted him, and they had to keep him until Tuesday because he needed to be neutered and micro chipped (all included in the ridiculously low adoption fee) so that October we adopted an 18 month old yellow lab who was found on the side of the road in Ellensburg that wasn’t neutered or microchipped. We figure he’s a farm dog that got lost, I think he was just trying to find us.
We’re glad he did, he changed our lives. And now on his 7th birthday we get ready to celebrate the 2 year anniversary of Yellow Dog Consulting, which all started because I adopted a dog to hangout with him, not pay for a dog walker and dog sitter and to never see him. I needed to not be in my car and be out with a leash and my lab, and it was one of the best decisions of my life!
Happy Birthday Hank!

Categories // Hank, Holidays

Hank’s 7th Birthday Party!

04.17.2013 by Elizabeth // 1 Comment

IMG_0676Hank turns 7 on April 26th and to celebrate we’re heading to Central Oregon for a long weekend getaway. But he’d love to celebrate his birthday with you all! Join us for Hank’s birthday party on Friday, April 19th at 2 PM at Luther Burbank Off Leash Park on Mercer Island. Hank loves to go swimming, and this is the perfect spot!

Let us know if you & your pup can join! And if you don’t have a pup but need some puppy love, please join us!

Categories // Events, Hank, Holidays

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About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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