A while back I got an email from someone in the region who sells insurance. My insurance needs are covered, and since I was getting consistent communication from this person (and no opt out option) I emailed and asked to be removed from the mailing list. However, this person attended an event I spoke at and at the event I said if I received their info I’d add them to my newsletter list and it’s easy to subscribe. Fast forward to last week when I got this email after sending out my newsletter…
Question, how can you send me this when you asked that I unsubscribe you. Isn’t that kind of hypocritical.
And so here’s my response…
It’s actually not, because you attended an event I spoke at. At that event I let you know I’d be following up with you and including you in my newsletter list. AND I mentioned that there is an easy way for you to unsubscribe from my newsletter if it’s not of interest to you. I asked permission, and you have a way to opt out if my newsletter isn’t of interest or help for you.
The problem with your newsletter system is that there is no way to opt out of it. I have an insurance provider, so while you provide good content, it’s duplicated for me and not necessary. And, I didn’t ask to be signed up for the newsletter. Technically it’s illegal to not have an opt out system, but no one really does anything about it.
Hope that helps!
Point taken, though I went to an email marketing seminar and was told that if a person gives you there business card then they have given you consent to send them emails. But you have been removed from the list.
So folks, there you have it. Ask permission, have an opt out option, and don’t take it personally when people no longer want to receive your content.