I was listening to The Nerdist Podcast as I was running errands this morning. It was a live episode so they were taking quements (it’s a question it’s a comment it’s a quement!) Someone asked about getting started and social contracts. Chris Hardwick (the Nerdist) said what ever it is you do, be consistent. Monthly podcast, weekly blog posts, bi-monthly newsletter, what ever social contract you make with your readers, listeners, or clients, be consistent.
I say this to my clients ALL THE TIME. Yes, you can have a blog, BUT you need to blog consistently. I encourage weekly posts, but with some clients it’s two or three times a month. It’s frustrating when it’s 4 weeks in a row and then nothing for 7 weeks. If you want your target market to start to look at you as an expert or thought leader or as someone who can commit and follow through, whatever you’re doing online needs to reflect that. Unfortunately the internet will let everyone know when your last update or post was, you can’t hide that.
If your new years resolution included “blogging every week!” and you haven’t since the 2nd week of January, figure out what you can truly commit to. Maybe a monthly newsletter is a better fit for your brand. Maybe a shorter Facebook post, or LinkedIn update is a better engagement tool for your network and your audience.
Whatever you do, BE CONSISTENT.