Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

I’m on Twitter, Now What?

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I met with a new client yesterday and they are busy getting their product ready to launch at the end of the month. They have a Twitter account but aren’t using it consistently. We talked yesterday about this, and the question was “what do I say?”
Here’s three quick pointers for running your Twitter:

1. Know your company culture. It’s easy when it’s just one person calling the shots, but if you’re on a team, have a conversation about what’s OK to say on Twitter and what’s not. Are you OK with posting about adult beverages you may be consuming at a team meeting? Politics? swearing? Commentary on current events? Have this conversation.

2. Be Consistent. I always tell clients (and really anyone) don’t do what you won’t do. If you sign up for a Twitter account, USE IT. There’s nothing worse than ignoring your account, people may be talking about you!

3. Respond! Make sure to keep an eye on who might be talking to you and respond to them! If someone thanks you for your awesome product, thank them back! I just tweeted with a company that I bought a gift from for my brother. They tweeted me back yesterday saying they’re throwing in an extra surprise for him because of my Twitter love. Stickers, a free drink, an extra Bow Tie, it doesn’t have to be big, just be gracious.

Less Vague, More Specific

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I mentioned a few weeks ago that I’ve been getting a lot of requests to “pick my brain” lately. And what I thought was a summer thing has turned into a fall activity for folks as well. I’m always happy to talk to other people, and if you have the courage or inclination to ask for a meeting, I’m not going to say no. BUT make sure you tell me what’s going on.

Yesterday I got an email asking to talk to me for 15-20 minutes about a product this company is working on they think I’m a target market for. Sure, happy to help a cool sounding start-up.

Today I got an email from someone asking to setup time to chat. We’re connected through a LinkedIn group- which is great, but let’s be a bit more specific. A one sentence vague email, not as eager to get stuck on the phone here. I’m sure it’ll end up being fine, but remember to be specific in your requests.

Being the Best You Can Be in Business: workshop 10/6!

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I wanted to share with you a once a year event I am proud to support taking place on  Saturday, October 6th – called The Being the Best You Can Be in Business series to benefit the eWomenNetwork foundation – an organization that provide grants to local nonprofits that support women and girls.

This event is designed to give you access to information you need to complete your Strategic Planning and get your 2013 ready to be your best year ever!

The line up of speakers and topics include

·         Mikelann Valterra – Seattle Money Coach – Overcoming Under earning

·         Joy Ingraham – Clothes For Kids – Growing Your Business Through Philanthropy

·         Debbie Yazici – Verity Credit Union – Small Business Lending – What You Really Need to Know

·         Tracey Warren – Ready Set Grow Marketing – Make Money With Social Media

·         Vivian Valencia – Verity Credit Union – Establishing Business Credit and Separating It From Your Personal Credit

·         Karen Lynn Maher – LegacyOne Authors – Finding An Intern To Leverage Your Business

·         Debbie Whitlock – Personal and Business Finance Expert – Growing Your Bottom Line Profitably and Sustainably

The event is from 9:30-3:30 in North Seattle – if you are not an eWomenNetwork member registration is $65 and if you are a member it is $55 – 100% of the proceeds will go directly to a program within our community!

I’ll be out of town this weekend so will miss this fantastic event, but if you’re interested you can register HERE.