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Pick Up the Phone

05.17.2017 by Elizabeth // Leave a Comment

pick up the phoneTrue confession – I really don’t enjoy answering the phone or making phone calls. But, as we all know, it’s a necessary evil in life and business.

A couple of weeks ago a colleague referred someone to me. I sent the proper follow up email right away and suggested we schedule time for a call the following week. (Yes, a scheduled call is TOTALLY fine by me) I didn’t get a response so I decided I needed to put on my big girl panties and pick up the phone. And guess what? They answered! And we talked for 20 minutes, and then they needed to go to a meeting but called back later to finish the conversation. And then I sent over a contract 2 days later and now I have a new client.

No, it’s not always that quick and easy. But you do need to make sure that making phone calls is part of your follow up process. I know I’ve missed business because I didn’t call. And I know that I’ve not hired someone because they didn’t call me back or do the follow up they said they’d do.

Not everyone feels the way I do about phone calls. I know a lot of sales folks who LOVE making calls, they can smile and dial all day long. Which is great for them! But also make sure you’re using email.

If 80% of sales are made on the 5th to 12th contact (no joke) you need to find a few different ways to follow up with folks. My suggestion? It’s a combo of email, calling, social media, and networking.

If you hate writing emails or hate making phone calls, you’ll have to get over yourself at some point and start doing one or the other consistently, and occasionally  both.

Follow up, it’s like I’m a broken record about it. But you know what? I have a new client this week that proves it works.

Categories // Follow Up

Sales Lessons From a 3rd Grader

05.10.2017 by Elizabeth // Leave a Comment

jog a thon!A couple of weeks ago I was visiting with a friend and her 3rd grader had his jog-a-thon sponsor form on the kitchen table. I asked him what it was, hoping he’d get the hint and ask me to donate. After some coaching from mom he asked if I’d like to donate. I said OF COURSE!

He explained to me that if I donated $9 per lap and he ran 9 laps that’d be $81! (Mostly he was just showing off his mad multiplication skills.) So, I asked how many laps he thought he would run. And he had no idea, and didn’t seem to remember how many he’d ran in the past. So, I told him to put me in for $5 a lap. His math estimates seemed safe enough, I figured he’d be somewhere between 5-10 laps, it’d be fine.

Cue to Friday morning and a text from my friend. “Dude. We may want to change your jog-a-thon donation to a flat rate. The poor kids are trying to keep warm in the rain and are running their asses off.” I told her I was sure it’d be fine, how many laps had he run? How much time was left ?(4 laps in 7 minutes, 23 minutes to go…) Well, it’ll be fine.

15 laps later I learned a flat rate might be a safer way to go in the future.

What does this have to do with your business?

How often has someone tried to renegotiate the rate when it gets too high? If you agreed to it up front, you need to pay your bill. And yes, get an estimate. I could have pushed more on his past lap average, or just done a flat rate. But changing my donation in the 11th hour is a weaselly move. When I’ve seen business owners try to change things half way through a project, it’s always a red flag.

Being straight forward and honest is always good if you realize the scope is more than you quoted for. This is why a contract is a great idea – here’s the rate, here’s the estimate, here’s what’s included. If the estimate changes, or you want to add something else in, that’ll be more or changes the terms of the contract. Every time I skip a contract with a client (“it’ll be fine, it’s a small project,” “she’s friend!”) it bites me in the ass.

Learn something from this awesome (and financially well supported in his jog-a-thon) 3rd grader. Get it up front, in writing and then run your ass off to make the most of it!

Categories // Lessons Learned, Management, Sales

Hear Me Speak in May!

05.02.2017 by Elizabeth // Leave a Comment

If you’re a business owner in the greater Portland area, you’re in luck! This month I am speaking at not one but TWO events in town, join us!

On May 11th I will be speaking at the Portland Conscious Women Entrepreneurs group led by my friend and fabulous business coach, Mary Ann McNulty. The topic is: Plant Seeds Now For Fall Harvest: Understanding Seasons & Cycles in Business. I will be talking about Follow up (big surprise!), it will be a fun and interactive event!

On May 18th I am speaking during International Coaches Week for the Oregon ICF Chapter. This event is open to the public – don’t be shy, it’ll be a lot of fun! I’ll be speaking on 3 Guaranteed Ways to Grow Your Business With Follow Up a topic I think we all know I enjoy speaking on!

It will be a fun month of speaking around Portland! And if you’re a solo practice attorney in Oregon, I’ll be speaking to a group in June for CLE credits, oh boy!

If you can’t make these events, you’ll find me at OEN’s Pub Talk and at eWomenNetwork this month as well. Where are you networking this month?

Categories // Events, Speaking

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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