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April Pop Culture Round Up

04.28.2017 by Elizabeth // Leave a Comment

pop culture round up - read The Underground RailroadIt’s amazing what two trips and a week’s vacation can do for my pop culture consumption! I hope your April has been great – spring is arriving and the tulips have bloomed!

Reading

As promised, I finally got some reading done while on vacation. Hooray! I’m way behind on my comics, so a heads up for what’s in store for May…

Who Thought This Was a Good Idea? – As a fellow Friend of the Pod I was excited to check out this book by former White House Deputy Chief of Staff, Alyssa Mastromonaco. This book was WAY funnier than expected and incredibly thoughtful. It’s a book I wish had been around when I graduated from college. I strongly encourage it if you’re interested in politics, behind the scenes of the White House, or being a woman in an incredibly male dominated industry. I can’t wait to read more from the author! (PS: It would be a great graduation gift…) AND – just saw this exciting news about the book!

The Underground Railroad – This book had been on my list for a while, and it just happened to win the Pulitzer Prize the day before I started reading it. Clearly I have excellent taste. I’m not sure “enjoyed” is the right way to review a book about the underground railroad. However, it was captivating and well written and interesting and thanks to vacation, I read it in just 3 days, which may have helped. There’s a lot of characters and a fantastic story about one young woman’s escape from slavery. You need to read this book before the TV show.

Truly Madly Guilty – I loved Big Little Lies as a book (and TV show), and The Husband’s Secret from Liane Moriarty. So I was pumped for her newest book to come out. And it’s super boring and goes no where and has lame characters I couldn’t give a crap about. Previous books by the author have had a good twist in them that have made me audibly gasp. But this book not only had no twist, it had a super boring story about lame people with mundane issues. Skip this and re-read Big Little Lies instead.

What’s next? Comics. The second trade paper of Mockingbird came out while I was gone last week, so I picked that up at my comic book store this week. What a fantastic series…

Listening

I started and finished S-Town this month. It was such a great story. The twists and turns of Woodstock (AKA Shit-town), Alabama and it’s residents was a lovely and fascinating story about small town America and one man with many demons. It’s nothing like the first season of Serial, but if you like Serial, you need to try this…

Besides my usual line up of Pod Save America and The Watch (catch the Damon Lindelof episode about The Leftovers), I didn’t listen to much else this month for podcasts. What podcasts are you enjoying lately?

Watching

Big Little Lies – I read the book a few years ago, so while I knew who died and one other mystery, I forgot the other two main mysteries of the show. Even if I’d remembered them all, this show was so well done and so gorgeous that I didn’t mind knowing what happened. I’ve never been a huge Nicole Kidman fan, she’s fine but I don’t seek her out. Holy crap, was she incredible and will win all the awards…

Homeland – my husband and I got way behind on this season, so vacation seemed like a good time to binge and catch up. I think Homeland is a series better binged. So much happens in each season and so many story lines that having a couple days to binge makes it easier to catch everything.

The Leftovers – This series amazing. You need to be watching it. The first season is so dark, but this season is awesome and I’m excited for what Australia has in store. Plus, Wu Tang Trampoline is the best scene of television in 2017.

I’m really enjoying this season of The Americans and although it seems like it’s trying to slow burn to the series finale next year, the stresses on Paige this season have been interesting to watch. I also watch Billions, and Pastor Tim is a hedge fund guy on Billions which is super weird to watch at the same time.

I’m so glad that iZombie is back! We also caught the Netflix Abstract series episode about Tinker Hatfield, the Nike shoe designer/genius. If you like Nike, Oregon or shoes, you need to watch this episode at least!

Fargo is on the DVR to get caught up with – I’m hearing great things and can’t wait to catch up this weekend. And, I am super excited for The Handmaids Tale – I loved the book and am a bit terrified that the show may be too close to real life, but Elizabeth Moss is awesome, it’ll be great!

What pop culture have you consumed this month? What’s on your short list?

Categories // Pop Culture

6 Things You Should Include on Your Website

04.19.2017 by Elizabeth // Leave a Comment

6 things your website needsI spoke earlier this week to a group of new business owners. It’s always fun to talk to people when they’re just getting started! The variety of questions and overwhelm is understandable. One thing I talked about was having a website. It doesn’t need to be a big crazy site, but it does need to have some basic information. There’s a lot of things to consider when you start your business, but having a basic online presence is part of this.

Here are 6 things I suggest you consider for your website:

  1. Contact Information – Yes this seems obvious, but I had a client years ago who talked about “hire us” “work with us” “contact us” but no email, contact form or phone number to contact them…
  2. Physical Address – If you’re a physical location, you should have your physical address so I can drive there and see you! You won’t find my address on my site because I work from home and I don’t want people showing up unannounced!
  3. Phone Number – A lot of people like to call rather than email. It drives me crazy, BUT it’s important. If you use your personal phone for work (like me) and need the general public to contact you by phone I suggest getting a Google Voice account setup.
  4. Email or contact form – Make it easy for me to contact you. Include your email address or have a contact form on your website.
  5. About Us – Your about page is the story that sells you. This is why you do what you do and why you’re so awesome. This may also be some history of  how you got to this point. Be a real person on this page. If you’re really that passionate about what you do, make sure we get that from your about page!
  6. Services – What would you say you do here? List out your services – it doesn’t have to be exhaustive but I need to get a good idea of what you do and how I can hire you or buy your product. Pricing is optional on this page. I don’t list my pricing on my site for a variety of reasons, but if it makes sense for you to list your pricing, go for it!

This list isn’t exhaustive at all, but as a small business owner just starting out, I think these are a few of the essentials. What other pieces are a must have on your website?

Categories // Marketing

My Vacation Plan…

04.06.2017 by Elizabeth // Leave a Comment

mai tai on vacationI’m going to Maui next week and I can’t WAIT! But being away from my business means a lot of planning so I can read, relax and drink mai tai’s!

I’ve talked before about why it’s important to take vacation but it’s also important to plan so you can truly relax. Here’s a few things I’ve done to prep:

  • Communicated Clearly with My Clients – Every client knows I’m going on vacation and they know what needs to get done before I leave or won’t happen till I get back. And they’re all on board and hustling!
  • Not Schedule Meetings – The week before vacation it’s easy to think you should schedule that meeting NOW instead of in two weeks. And I did some of that, but I knew I needed a few clear office days to get all my work done. That last week of April is looking pretty busy already…
  • Follow Up – I’ve had a few recent conversations with prospective clients and I keep doing my follow up. I also communicate that I’m going on vacation next week so if I don’t hear back from them this week I’ll follow up when I return. Setting expectations up front, and in writing, always helps!
  • Saying No – I haven’t had to do too much of this yet, but the week’s not over. As we all know, your lack of planning doesn’t constitute an emergency on my end. By planning in advance and setting clear expectations my clients and I know what’s needed and what’s outstanding and what can wait till I return.

What do you do in your business so you can truly relax and unwind on vacation?

Categories // Follow Up, Lessons Learned

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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