Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

4 Things Your Interviewee Want

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podcast-guest-interviewI hope your week is going great! You may have noticed over the past couple of months that I’ve been featured on a couple of podcasts and last week I was featured on the Turn Knowledge to Profit radio show. I’ve had a great time sharing my message of consistency, follow up and sending a regular newsletter. And I love to share this media with my network. If you host a radio show or podcast, or even have a guest blogger to your site I have a few suggestions to make this easier for all of us.

4 Ways to Get Better Guest Promotion

  • Let me know! One recent show never told me it was coming up – I just downloaded the episode and there it was! At the bare minimum give your guest a heads up please!
  • Send out the link one business day in advance. Getting a note the night before is a bummer. I usually stop working at 5 pm, even if you don’t. A couple days a week I am out of the office all day – so it could be a day and a half before I have a chance to schedule or post about it. If I had access to the link (even if it wasn’t yet public) a full day before I can schedule a few more posts to promote!
  • Ask me to promote – I will gladly share me talking about me to my network. You know me, this isn’t a surprise. But help me do it. Send me some pre-written tweets, some short blurbs I can add to LinkedIn, Google+ or Facebook, and maybe even an image I could use on Instagram!
  • Do Your Part – I’m going to assume you’ll be promoting the crap out of your blog post, radio show or podcast. Make sure to tag me along the way so I can retweet, comment or share with my networks as well.

If someone is a guest on your show they probably have a message they want to get to a larger audience. You’re giving them that opportunity and it’s a huge value to them, even if they don’t take advantage of all the opportunities you provide. Do your best to help them take advantage of this opportunity you’re giving them to share it with their network.

Have you been a guest in the past? Have other requests you’d like? Are you a host and wish guests would do more to promote? Share your thoughts in the comments!

Let’s Launch Your Newsletter!

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Let's Launch Your NewsletterOkay folks, we’ve talked about it long enough. It’s time for you to start a newsletter. NOW please. Why? Because you’ve made excuses for too long and you have to start at some point. So, how about now?

But it’s Summer!

Yeah, it’s a little less crazy in the summer, which means people have time to read your content AND respond. We’re over half way through the year, people are realizing what they haven’t done so far this year, and that means when your name shows up in their inbox they’ll realize they need to hire you. Yesterday.

So where do I start?

Fabulous news! I have built you a snazzy, kickass Newsletter Setup Checklist. It’s everything you need to get started and finally write that million dollar* newsletter. Head over to this fabulous landing page I created** just for you. It will walk you through every step of the way. And if you get stuck, you know where to find me!

Good luck, I can’t wait to read your first newsletter!

*A girl can dream

**Paid someone to correctly build

How 40% of My Traffic Comes from Social Media

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This guy measures his trafficOn (or around) the first of each month I pull a report in Google Analytics for clients to see where traffic to their website is coming from. This month I was looking at my traffic and realized I had a lot (for me) coming from social media. Like 40% a lot. I was really surprised. And I knew exactly how it happened.

A few months back someone tweeted a blog post about how to double your traffic with social media.  And I started doing it. I setup Buffer at the beginning of the year and when I have a new blog post I spend 1 minute (okay maybe 90 seconds) in Buffer getting my post scheduled to go out a few times over the next month. That’s ALL I do.

Okay, maybe not all I do. I’m also engaging with my audience. What? Earlier this week the person who tweeted the article and I tweeted back and forth all morning about books. Like for fun books, not work stuff. ENGAGE. Will he ever be a client? I don’t think so, but people see that I actually engage with others on social media. My most popular tweet this week was about obeying the Olivia Pope diet for dinner. What does ANY of that have to do with work? Nothing. But when I do tweet out my most recent newsletter or blog post, people respect it because I don’t JUST force boring business stuff down your throat (but hopefully this isn’t boring). Be a real person.

Don’t assume that the ONE time you post your latest blog post to social media is when they’re going to be on and able to read it. Share it throughout the day (I always schedule an evening post, it’s how my husband usually finds it!) when your audience is active. Fun fact – Buffer will tell you when your traffic and posting times are best. YAY for a $10 a month tool that’s useful!

My favorite part? the traffic that comes from Facebook. I think we are all aware I’m not the one posting anything there. So someone must be referring to me or my posts there. You can’t measure what you don’t track. Here’s the analytics report I pull for clients each month. See what it shows you. It might not be the right fit. I’m not claiming to be an analytics expert (I mean, novice is generous..) but this is the info that’s interesting and important to me and my clients. Try it out, let me know what you learn!