Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

What Does It Even Mean?

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imagesMy client forwarded an email to me today and all he said was “I’m just forwarding this because it is one of the MOST RIDICULOUS SENTENCES I HAVE SEEN IN PRINT IN THE IT INDUSTRY.” And oh boy was it.

Here’s the deal folks, we get into our industry and our expertise and we forget that not everyone speaks the same lingo as we do. OR conversely, you are so nervous you’ll look like a novice that you use too much lingo and the expert doesn’t know what you’re talking about (too many times have I had to quickly google an acronym while sitting in a client meeting).

I know I’ve told you folks before, if you write something, step away from it for the night (or at least a few hours) and then read it again. If you can’t wait, have someone else read it for you (find a partner you can swap this with). But, good grief, no one knows what Optimize Your Physical Identity Management from Your Secure and Budget-Friendly Cloud means.

And that’s their fault, not mine.

That’s A Great Line

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icon_510299I was listening to one of my new favorite Podcasts yesterday, Ask Me Another. They were interviewing Delia Ephron (Nora’s sister. And if you don’t know who that is, we can’t be friends). Delia was talking about how in her family everyone is a writer. Her dad’s go to phrase around the house was “That’s a Great Line, Write it Down.”
EXCELLENT advice. When moment’s of inspiration hit you, write it down. I often email notes to myself (which I did about this blog post). One of my friends keeps a notebook in his pocket to keep tabs on blog ideas. Whatever you need to do to work for you, keep a running tally of ideas. This can also be refresh content or messaging or a great new sales idea. I have a notebook in my purse at all times, I forever come home with notes from an event and a big circle or list of things “to do.”

The next time you have a great line, write it down!

Pick a New Color

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IMG_7284I’m a big fan of my regular manicure appointments. I know myself well enough to know my hands are going to look awful if someone doesn’t take care of them for me. At my last manicure I picked a new color that was different from my usual colors. And my nail tech mentioned that too often people don’t branch out and try a new color. And she was right.

Too often in life and business we don’t branch out and pick a new color. It could be a new networking event, or messaging on a service you offer, or even a new service you want to offer. Maybe you need to pick up the phone and call that prospect and close the deal, or maybe you need to call that colleague and ask for their coaching or advice on a challenge you have.

What’s the worst that can happen? You go home and wipe off the color. It’s worth trying, at least once right?