Yellow Dog Consulting

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Please Empower Your Employees

07.08.2014 by Elizabeth // Leave a Comment

Hank relaxing in Central OregonWhile on vacation this 4th of July, my husband and I decided to stay in a hotel with Hank on our drive down to Oregon. No problem, I had researched some hotels that would take our large dog (which I never get because he’s old and lazy and I’ve seen 10 lb dogs do a lot more destruction…). I got on my phone, called the hotel made the reservation, mentioned my large dog, no problem, all set. Fast forward to 10 pm when I arrive at the hotel…No record of a dog on the reservation, and the only dog friendly room left is a smoking room, so not going to work for us. The gal at the desk says she can call her manager, no answer. “sorry, he didn’t answer.” Sure, so if you need a manager to make any decisions WHY ISN’T THE MANAGER ON DUTY RIGHT NOW!???

I’m NOT happy as I’m sure you can imagine. So, we drive across the street to another hotel. I knew they had some pet friendly rooms, and recalled they may have a size limit. I go to the front desk, and explain my story. No problem, pet friendly, non smoking, you’re set. OH but they do have a size limit. So she calls her boss who doesn’t answer. Then she says “you know, I see dogs way over the weight limit here, if someone stops you just tell them I said it was fine.” And off we go to our room where Hank is the perfect hotel guest (except for hogging the bed) and we had NO PROBLEM. And now I’ll always find a way to stay at The Holiday Inn, screw you crappy Days Inn.

Here’s the thing: you need to empower your employees. If only a manager can make the call on something, then you need a manager around. But that front desk gal at 10pm on a Wednesday night knew that Hank would be fine, and just wanted to go to bed. She knew it wasn’t the end of the world to stretch the rules 35 pounds. EMPOWER, don’t let them place blame. If you can’t trust your employees, then you need to work the night shift.

Categories // Management, Sales

Stake Your Claim

07.03.2014 by Elizabeth // Leave a Comment

imagesOne of the “funnest” parts of my job is helping clients to claim and enhance their online reputation. This includes making sure all their online presence is correct, up to date, and claimed by them.

Lately I’ve worked with two clients who have some fun challenges. One client has two Google+ Business Pages setup (and after contacting Google+ we discovered one is a BRAND page, no clue how that happened). Anyway, the good news is, that Google has an active response system, and they’re really helpful about getting everything figured out and cleaned up.

Another client has a similar business in the same office park area as them, who has mis-claimed a few of their locations. So, we get to go in and request from Bing/Google/Yelp/etc. that they are the correct owners of the space.

So, here’s my helpful tip for you this summer so you aren’t spending a lot of money on me fixing this…CLAIM YOURSELF online. Google+, Bing Places, Yelp, Facebook/Twitter/LinkedIn/etc. there’s a bazillion places, and you may not need to claim them all, but get the basics set. I use to recommend Brandify to folks, but it now has a fee. However, they have a free trial period, and if you have a bit of time, I’d suggest signing up for the trial, get the info you need from them and then cancel the account (well, until Brandify sees this and yells at me…).

I don’t care if you don’t want to be online, like it or not, your business is online. You need to at least own it, before someone else does.

 

Categories // Branding, Lessons Learned, Social Media

Network with Yellow Dog in July!

07.01.2014 by Elizabeth // 2 Comments

best birthday card I got last year!July just happens to be the greatest month of the year. Not only is summer in full swing, it’s my BIRTHDAY month! Here’s a few places you’ll find me (and Hank) throughout the month!

Friday, July 4th

Dude- it’s the 4th of July, take the day off, go play with your friends and family, drink beer and try not to blow off your hand. We’ll be in Bend with my family, and home to the greatest 4th of July festivities in the world.

Tuesday, July 8th

Bark at the Park

Because we couldn’t be more ridiculous dog owners, we’re taking Hank to his first Mariner’s game this summer! Dogs, beer, baseball, and Hank gets to run the bases after the game! You bet I’ll be Tweeting and Instagramming the heck out of this event!

Thursday, July 17th

eWomenNetwork Luncheon

You know my love of eWomenNetwork! This is a fantastic organization for women in business who are looking to grow their business, get education, and have a community of like minded people in their corner. This organization has been instrumental in Yellow Dog’s success!

Tuesday, July 22nd

My Birthday!

Mark your calendars and buy me a beer! I usually take off my birthday and spend time with Hank and friends. I haven’t finalized plans yet, but I think it will involve the zoo with two of my favorite kids and my best friend (their mom!). Try to beat this gift I got last year!

Tuesday, July 29th

Beer Geek Girls

If you are a lady who enjoys drinking beer and wishes you had more lady friends to do so with, come join us! Each month we meet at a brewery or great beer bar in the Seattle area and make new friends. In July you’ll find us on the patio at Naked City Brewery! Sorry guys, this one is just for the ladies…

Categories // Networking

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About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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Yellow Dog Consulting is focused on helping the entrepreneur succeed when it comes to your sales and marketing goals.You are the expert on your business, let Yellow Dog Consulting be the experts with your sales and marketing.

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