Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

Network with Yellow Dog in October!

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October means walking Hank in the rainWelcome to October! According to the rain and gray outside it is officially fall in Puget Sound! I love this time of year, fire place is going, cozy sweaters, and the smell of wet dog…(okay maybe not the last one). October is a great month for networking and there are a TON of great events going on this month! It’s also a big birthday month in my family, my husband, brother & dad all have birthday’s this month, just a friendly reminder incase your family has a busy birthday month too!

Friday, October 11th
NWEN Breakfast Buzz

You know how much I love NWEN breakfasts. Great networking, great people, great inspiration. If you are a start up, NWEN is the place to be! As a new NWEN board member I’ll be showing up more frequently than I have been the past few months. I blame mornings for my absence lately…

Thursday, October 17th
eWomen Network Luncheon

You know I love eWomen- it’s been great for my personal and professional development over the past 6 years. And yes, I’ve gotten a lot of great clients out of it too. It’s always a great luncheon with fantastic people and great content! If you can’t join the luncheon but want to check out eWomen let me know, they have smaller events throughout the month.

Friday, October 18th
Entrepreneur University!

It’s finally here! I’m so excited for you guys to attend this event and network with awesome startups and service providers, and learn so much about how to grow your business! Use the discount code MONEY for 10% off your ticket. See- it pays to read my blog!

Wednesday, October 30th
Generation at Work: Millennials in the Workplace

The fine folks over at turnstone host some great events and panels throughout the year. This event will have GREAT networking with the startup community and it looks like some great content as well! Let me know if you’re planning to attend!

Entrepreneur University 2013: School is in Session

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226x226If you know me, you know I love NWEN, the Northwest Entrepreneur Network here in Seattle. For the past 6 years I have been on the committee for their largest event, Entrepreneur University. This year we’re changing it up. Instead of breakout sessions we’re keeping you all in the same room all day- where we’ll have panels on retail & education and 3 CEO to CEO conversations. Sit in while CEO’s from companies like Concur, Vitanna, and Buddy.com talk about how they got where they are and what they wish they’d known then. It’s going to be an AWESOME day, and if you’re a startup at any stage, this is the day for you!

Even better- if you’re student (yes that includes grad school folks!) it’s just $35 with a fantastic scholarship from the Herbert B Jones Foundation.

Step 1: visit the event page

Step 2: download one-page interest application (this is just 3 questions about your interest in entrepreneurship – easy peasy)

Step 3: send to NWEN to claim the $35 ticket. An instant 80% savings!

You  can’t afford not to miss this!

And that’s not all – if one of these sessions isn’t for you, we’ll have eDate going on upstairs all day where experts from Legal, Accounting, Marketing (yes that means me!), HR, and more will be there to answer your burning questions about how to get your company to the next level! Plus more secret sauce up our sleeves, you’ll have to register to hear more!

Want to attend and wish you could get a special discount code? Email me for that rate and code…

See you there!

Why Best Kept Secrets Aren’t

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imagesWhen someone tells me their product is “the best kept secret” my initial thought is “oh, you suck at marketing.” I mean seriously? WHO wants to be a secret in their business? No one! And if you do, you’re not doing it right. When working with clients, we figure out how to promote yourself without feeling like a sellout. Here’s a few ideas to get you going…

1. Make sure your network is educated, and knows what you’re doing. This can be a newsletter, email to friends & family, social media posts, or some 1:1 meetings. Educate them!

2. Get out and network– Out of sight out of mind. If I never see you, I won’t remember what you’re selling or who you want to work with. If I run into you everywhere I go, I’m bound to start asking questions.

3. Share– if you have a product you can share samples of, SWEET! Don’t push them on me, but let me check it out. If you have a service, share your knowledge. YES give ideas and content away for free, you know, kind of like this blog post…

4. Follow up. With EVERYONE. No, don’t add them to your newsletter list or start spamming them, but if they asked you for more information, or asked you to check in with them in a few weeks, DO IT. Setup a schedule and make the time to do it. No lead is too ridiculous when it comes to growing your business. They may never actually hire you or buy your product, but they’ll remember you were AWESOME at getting them what they asked for in a timely manner.

How about you? how do you keep from being a “best kept secret”?